Royi Metser - Smart Shoes That Coach: Avelo's Biomechanical Revolution

Royi Metser - Smart Shoes That Coach: Avelo's Biomechanical Revolution

Author: Eric Malzone August 3, 2025 Duration: 49:30

In this episode of The Future of Fitness, host Eric Malzone welcomes guest Royi Metser, founder and CEO of Avelo, to discuss his journey in creating an innovative running product at Avelo Running. Metser shares his personal motivation rooted in a period of unfitness during the COVID-19 pandemic that led to an obsession with improving running performance. He emphasizes the importance of creating a vertically integrated smart running shoe that combines hardware and software to offer real-time data, injury prevention, and enhanced performance for runners. The conversation delves into the biomechanics of running, the persistent high rate of running-related injuries, and how Avelo's product aims to address these issues by quantifying biomechanical load and providing personalized coaching. Metser also touches on his entrepreneurial journey, the challenges of balancing hardware and software development, and the excitement surrounding their active Kickstarter campaign.

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Eric Malzone has spent over fourteen years working within the fitness world, and in his Future of Fitness podcast, he channels that experience into conversations that feel more like strategic planning sessions than simple interviews. Each episode connects you directly with the people actively reshaping what health and wellness mean today-founders launching disruptive tech, investors spotting the next big trend, and executives steering major brands through rapid change. The discussions move beyond workout tips to explore the real business of fitness, tackling how entrepreneurship intersects with wellbeing, what emerging technologies are actually viable, and where the industry might be headed next. This isn't about generic inspiration; it's a grounded look at the mechanics of moving an entire field forward. By listening, you gain access to unfiltered insights from those making decisions at the highest levels, all through the perspective of a host who is both a seasoned coach and a pragmatic business advisor. Tune in for a clear-eyed view of the innovation, challenges, and opportunities defining the modern fitness landscape.
Author: Language: English Episodes: 100

Future of Fitness
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