Sarah Luna - Pilates 3.0: How Pilates Addiction Plans to Scale to 1,000 Units by 2030

Sarah Luna - Pilates 3.0: How Pilates Addiction Plans to Scale to 1,000 Units by 2030

Author: Eric Malzone March 26, 2026 Duration: 41:32

In this episode of The Future of Fitness, host Eric Malzone sits down with Sarah Luna, CEO of Pilates Addiction, to explore the brand's rapid rise and what she calls "Pilates 3.0." With a background as a professional dancer, certified Pilates instructor, and franchise owner, Sarah brings a unique blend of hands-on experience and business acumen to the forefront. She breaks down how Pilates Addiction combines the best of traditional studio Pilates and modern high-intensity reformer workouts into a 50-minute, full-body experience designed for maximum efficiency. From the patented gold "Oram" machine to a member-centric business model built for franchisee success, Sarah shares insights on scaling the brand to 200 locations in 2026, the importance of multi-unit operators, and what it takes to win in today's boutique fitness landscape.


Key Takeaways
🧘‍♀️ Pilates 3.0 Explained – A hybrid approach blending traditional Pilates principles with high-intensity, full-body efficiency using a patented machine that combines four apparatuses into one.
🏢 Franchise Growth – Over 240 licenses sold with plans to open 200 locations in 2026, targeting multi-unit operators with strong business backgrounds.
💰 Lean & Profitable Model – Studios require just 1,500–1,700 sq. ft. and break even with a few hundred members, making it an accessible investment for qualified franchisees.
🎓 Educator Academy – A proprietary 30- to 45-day certification program that trains new instructors, ensuring a steady pipeline of talent for scaling locations.
🎯 Target Demographic – Primarily women aged 25–45, with growing interest from men and an intentional studio design (gold machines, dark lighting) to broaden appeal.
📈 CEO Strategy for Scale – Focus on hiring leaders with scaled experience, using technology for real-time financial planning, and helping franchisees fund multiple units from the start.
🌍 International Ambitions – Aiming for 1,000 locations by 2030 with expansion into Canada, Asia-Pacific, and other global markets.

OUR SPONSORS:

🔗 Perfect Gym: https://www.perfectgym.com/en 

🔗 eGym: https://egym.com/int 

 


Eric Malzone has spent over fourteen years working within the fitness world, and in his Future of Fitness podcast, he channels that experience into conversations that feel more like strategic planning sessions than simple interviews. Each episode connects you directly with the people actively reshaping what health and wellness mean today-founders launching disruptive tech, investors spotting the next big trend, and executives steering major brands through rapid change. The discussions move beyond workout tips to explore the real business of fitness, tackling how entrepreneurship intersects with wellbeing, what emerging technologies are actually viable, and where the industry might be headed next. This isn't about generic inspiration; it's a grounded look at the mechanics of moving an entire field forward. By listening, you gain access to unfiltered insights from those making decisions at the highest levels, all through the perspective of a host who is both a seasoned coach and a pragmatic business advisor. Tune in for a clear-eyed view of the innovation, challenges, and opportunities defining the modern fitness landscape.
Author: Language: English Episodes: 100

Future of Fitness
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