EP111: Why Sexual Wellness is the Next Big CPG Growth Category with Rachel Marler

EP111: Why Sexual Wellness is the Next Big CPG Growth Category with Rachel Marler

Author: WSL Strategic Retail June 2, 2026 Duration: 35:09
In this episode of Future Shop, host Wendy Liebmann sits down with Rachel Marler, the North American Chief Commercial Officer for Lifestyles (the makers of SKYN condoms). Together, they explore the rapid evolution of the sexual and intimate wellness category from a restricted retail afterthought to a crucial pillar of holistic physical and mental health. From breaking retail stigmas and adapting to cross-generational shopper behaviors to tackling the modern epidemic of loneliness, this conver...

Ever feel like the retail world is spinning faster than a checkout carousel? Future Shop Podcast with WSL cuts through the noise, offering a grounded yet forward-looking conversation about the forces reshaping how we buy and sell. Hosted by retail strategist and shopping futurist Wendy Liebmann of WSL Strategic Retail, this series provides a passionate, unvarnished view that always starts with the shopper's perspective. Each episode delves into the practical realities and emerging trends that business leaders need to understand, moving beyond theory to actionable insight. You’ll hear Wendy in conversation with a diverse range of voices-from experts in marketing and design to those in insights and education-who all contribute to the evolving retail landscape. Crucially, the WSL team regularly brings exclusive data to the table, sharing findings from their latest proprietary shopper research that highlight what's coming next. This isn't about vague predictions; it's about understanding the tangible shifts in consumer behavior that are actively transforming retail. Tuning into this podcast feels like getting a direct briefing from the front lines, equipping you with a deeper sense of where we're headed and why. For anyone invested in the business of retail, it serves as an essential audio companion for navigating the future, one informed conversation at a time.
Author: Language: en-us Episodes: 50

Future Shop Podcast with WSL
Podcast Episodes
EP77: Caregiving – The Next Big Retail Opportunity with AARP [not-audio_url] [/not-audio_url]

Duration: 33:13
In this episode, Wendy Liebmann talks to Reema Jweied-Guegel, Director, AARP Enterprise Strategy Group about the growing population of caregivers, who they are, the challenges they face, and how retailers and brands can…
EP75: The Power of Pets on the Future of Retail, with HABRI [not-audio_url] [/not-audio_url]

Duration: 26:50
In this episode, Wendy Liebmann talks to Lindsey Braun, Vice President of Research & Operations at HABRI (the Human Animal Bond Research Institute) about the power of pets to positively impact the health and wellbeing of…