EP112: •The AI Shopping Revolution: Is Retail Media in Jeopardy? And What About Shoppers with Kiri Masters

EP112: •The AI Shopping Revolution: Is Retail Media in Jeopardy? And What About Shoppers with Kiri Masters

Author: WSL Strategic Retail July 16, 2026 Duration: 38:21
In this episode of Future Shop, Wendy Liebmann sits down with Kiri Masters, founder of the Retail Media Breakfast Club, to dissect the rapid evolution of the shopper journey in the age of generative AI. Using real-world buying experiences—from hair tools to refrigerators—they reveal how tools like ChatGPT and Perplexity are bypassing traditional retail homepages and sending consumers straight to product detail pages. This shift challenges the multi-billion-dollar foundation of modern retail m...

Ever feel like the retail world is spinning faster than a checkout carousel? Future Shop Podcast with WSL cuts through the noise, offering a grounded yet forward-looking conversation about the forces reshaping how we buy and sell. Hosted by retail strategist and shopping futurist Wendy Liebmann of WSL Strategic Retail, this series provides a passionate, unvarnished view that always starts with the shopper's perspective. Each episode delves into the practical realities and emerging trends that business leaders need to understand, moving beyond theory to actionable insight. You’ll hear Wendy in conversation with a diverse range of voices-from experts in marketing and design to those in insights and education-who all contribute to the evolving retail landscape. Crucially, the WSL team regularly brings exclusive data to the table, sharing findings from their latest proprietary shopper research that highlight what's coming next. This isn't about vague predictions; it's about understanding the tangible shifts in consumer behavior that are actively transforming retail. Tuning into this podcast feels like getting a direct briefing from the front lines, equipping you with a deeper sense of where we're headed and why. For anyone invested in the business of retail, it serves as an essential audio companion for navigating the future, one informed conversation at a time.
Author: Language: en-us Episodes: 50

Future Shop Podcast with WSL
Podcast Episodes
EP90: The Next Revolution in Shopper Insights with Keith Sleight [not-audio_url] [/not-audio_url]

Duration: 36:10
In this episode, Wendy Liebmann talks to Keith Sleight, expert in “shopping understanding”, who most recently lead the Shopper Centre of Excellence at Unilever, about the state of shopper insights and where it’s headed.…
EP84: Transforming Retail with Norm de Greve, General Motors [not-audio_url] [/not-audio_url]

Duration: 44:31
In this episode, Wendy Liebmann talks to Norm de Greve, Global CMO of General Motors, and former CMO of CVS Health, about transforming industries, retailers and companies, and the role marketing plays. They discuss: How…