EP26: Building Shopper Loyalty in a Digital World with Peter V.S. Bond

EP26: Building Shopper Loyalty in a Digital World with Peter V.S. Bond

Author: WSL Strategic Retail October 27, 2021 Duration: 35:12
Wendy Liebmann talks with Peter V.S. Bond, VP of CPG Strategy and Development for Fetch Rewards, about whether it is possible to build shopper loyalty today, and how important it is to understand where shoppers are on their loyalty journey. They discuss: The critical components retailers and brands need to build loyaltyHow to connect actions to loyalty; recognizing that not all shoppers are driven by discountsWays to accumulate 1P data even if you are not a DTC brandHow a frictionless and mea...

Ever feel like the retail world is spinning faster than a checkout carousel? Future Shop Podcast with WSL cuts through the noise, offering a grounded yet forward-looking conversation about the forces reshaping how we buy and sell. Hosted by retail strategist and shopping futurist Wendy Liebmann of WSL Strategic Retail, this series provides a passionate, unvarnished view that always starts with the shopper's perspective. Each episode delves into the practical realities and emerging trends that business leaders need to understand, moving beyond theory to actionable insight. You’ll hear Wendy in conversation with a diverse range of voices-from experts in marketing and design to those in insights and education-who all contribute to the evolving retail landscape. Crucially, the WSL team regularly brings exclusive data to the table, sharing findings from their latest proprietary shopper research that highlight what's coming next. This isn't about vague predictions; it's about understanding the tangible shifts in consumer behavior that are actively transforming retail. Tuning into this podcast feels like getting a direct briefing from the front lines, equipping you with a deeper sense of where we're headed and why. For anyone invested in the business of retail, it serves as an essential audio companion for navigating the future, one informed conversation at a time.
Author: Language: en-us Episodes: 100

Future Shop Podcast with WSL
Podcast Episodes
EP25: Retail Innovation: What’s Working, and Not with Candace Corlett [not-audio_url] [/not-audio_url]

Duration: 15:29
In this episode, Wendy Liebmann and Candace Corlett walk – and talk – you through a virtual Retail Safari®. They share their latest observations of what’s working and not at retail – from department stores, drug stores,…
EP23: The New Shopper Truths with Candace Corlett [not-audio_url] [/not-audio_url]

Duration: 19:59
In this episode: Wendy Liebmann and Candace Corlett preview WSL’s latest How America Shops® research, The New Shopper Truths. The study reveals the now entrenched shopper values that define how companies need to position…
EP19: Retail After the Splurge with Steve Sadove [not-audio_url] [/not-audio_url]

Duration: 34:13
In this episode: Wendy Liebmann discusses how retailers have the opportunity to reintroduce themselves to shoppers as they move out of their COVID-cocoons with Steve Sadove, retired Chairman & CEO of Saks Incorporated, a…