EP80: Thinking Beyond Demographic Stereotypes to Drive Retail Volume with Debbie Kelly

EP80: Thinking Beyond Demographic Stereotypes to Drive Retail Volume with Debbie Kelly

Author: WSL Strategic Retail September 19, 2024 Duration: 28:56
In this episode, Wendy Liebmann talks to Debbie Kelly, WSL’s director of insights, about the latest How America Shops® research that reveals how often unrecognized populations shifts can drive traffic and volume growth. They discuss: How marketers need to look beyond traditional demographic stereotypes for growth in the future.Why single-person and multi-generational households provide some of the biggest traffic and volume opportunities now -- and will in the future.How weekly shopping trips...

Ever feel like the retail world is spinning faster than a checkout carousel? Future Shop Podcast with WSL cuts through the noise, offering a grounded yet forward-looking conversation about the forces reshaping how we buy and sell. Hosted by retail strategist and shopping futurist Wendy Liebmann of WSL Strategic Retail, this series provides a passionate, unvarnished view that always starts with the shopper's perspective. Each episode delves into the practical realities and emerging trends that business leaders need to understand, moving beyond theory to actionable insight. You’ll hear Wendy in conversation with a diverse range of voices-from experts in marketing and design to those in insights and education-who all contribute to the evolving retail landscape. Crucially, the WSL team regularly brings exclusive data to the table, sharing findings from their latest proprietary shopper research that highlight what's coming next. This isn't about vague predictions; it's about understanding the tangible shifts in consumer behavior that are actively transforming retail. Tuning into this podcast feels like getting a direct briefing from the front lines, equipping you with a deeper sense of where we're headed and why. For anyone invested in the business of retail, it serves as an essential audio companion for navigating the future, one informed conversation at a time.
Author: Language: en-us Episodes: 100

Future Shop Podcast with WSL
Podcast Episodes
EP37: Breaking Retail Taboos with Sally Mueller from Womaness [not-audio_url] [/not-audio_url]

Duration: 30:44
In this episode Wendy Liebmann talks with Sally Mueller, CEO and co-founder of Womaness, a brand that is changing not only the conversation around menopause and women’s sexual health but also breaking taboos in branding,…
EP35: The Role of the Store: Retail 5.0 with Candace Corlett [not-audio_url] [/not-audio_url]

Duration: 29:06
In this episode WSL’s Wendy Liebmann and Candace Corlett discuss that, in spite of all the attention given to ecommerce during the pandemic, the physical store matters. But not the same way it used to. They discuss: Why…
EP29: Branding WELLness. The New Dynamics, with Tim Girvin [not-audio_url] [/not-audio_url]

Duration: 26:59
In this episode, Wendy Liebmann talks with Tim Girvin, founder and chief creative officer of Girvin Inc., about how companies need to tell their stories in this age when shoppers are more focused on their health and well…