[Ep503] Attention Economy

[Ep503] Attention Economy

Author: Butterscotch Shenanigans January 22, 2025 Duration: 1:08:31

This week, we talk about localized trailers, mundane tasks, and ads. In the attention economy, ads are tricky beasts. They’re expensive, algorithm-driven, and rarely pay off. But when they work, they can boost visibility and create momentum critical for a game’s success. It’s all about strategic spikes rather than an ongoing burn.


Support Crashlands 2!

Official Website: https://www.bscotch.net/games/crashlands-2/

Trailer: https://www.youtube.com/watch?v=ib7fzLf59vo

Steam Wishlist: https://store.steampowered.com/app/1401730/Crashlands2/

Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2

Apple: https://apps.apple.com/us/app/crashlands-2/id1528199331

Closed Beta Sign-up: Playtest Application


00:22 Intro

00:41 Thanks to our supporters! (https://moneygrab.bscotch.net)

01:00 Crashlands 2 Update

18:17 Localized Trailers

26:42 Global Game Jam

34:54 Jumpylumpa Leapylow: What is your favorite mundane task?

43:33 Mimmabip Gourkee: Will you be running ads for crashlands 2?


To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. 


If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! 


Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox


Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.

★ Support this podcast ★

Pull up a chair and pour something warm. Each week, the folks behind the award-winning indie studio Butterscotch Shenanigans-the creators of Crashlands-sit down to untangle the messy, rewarding, and often absurd reality of making games. Coffee with Butterscotch feels less like a formal broadcast and more like eavesdropping on a freewheeling conversation between friends who’ve been in the trenches. You’ll hear them dissect the nuts and bolts of development, from art pipelines to bug-squashing, but the discussion rarely stays in the technical lane. It veers into the philosophy of creativity, the rollercoaster of running a small business, and the strange habits that fuel productivity. The tone is unfiltered and genuinely funny, because the hosts don’t separate the work from the life surrounding it. This podcast digs into how to solve problems, ship your projects, and keep your sanity while doing it, all served with a heavy dose of camaraderie and self-deprecating humor. It’s a weekly dose of insight and laughter for anyone curious about the stories behind the screen, whether you're a seasoned developer, an aspiring creator, or just someone who enjoys peeking behind the curtain of how things are made.
Author: Language: English Episodes: 556

Game Dev Podcast | Coffee with Butterscotch
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