[Ep548] When should you start marketing your indie game?

[Ep548] When should you start marketing your indie game?

Author: Butterscotch Shenanigans November 26, 2025 Duration: 43:09
Game Dev Podcast | Coffee with Butterscotch
GamesGames & HobbiesArtsComedyCultureHobbiesPhilosophySocietySociety & CultureTechnology

In episode 548 of 'Coffee with Butterscotch,' the brothers talk about what it means to market an indie game from the start of development instead of treating it as an end-of-project task. They cover the four P’s, the rise of short-form content, and how paying attention to your audience can guide both marketing and design. It’s a straightforward look at why indie teams can experiment, move quickly, and build direct connections with players.

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00:00 Cold Open
00:16 Introduction and Welcome
01:46 Understanding the Four P's of Marketing
09:27 The Integration of Marketing and Game Development
08:34 The Role of Audience in Game Design
11:46 Short-Form Video Content and Marketability
17:32 Lessons Learned and Future Directions
25:17 Game Development Insights from Game Jams
30:38 Leveraging YouTube Shorts for Marketing
39:20 Market Testing During Development
43:43 The Importance of Engaging Content

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Pull up a chair and pour something warm. Each week, the folks behind the award-winning indie studio Butterscotch Shenanigans-the creators of Crashlands-sit down to untangle the messy, rewarding, and often absurd reality of making games. Coffee with Butterscotch feels less like a formal broadcast and more like eavesdropping on a freewheeling conversation between friends who’ve been in the trenches. You’ll hear them dissect the nuts and bolts of development, from art pipelines to bug-squashing, but the discussion rarely stays in the technical lane. It veers into the philosophy of creativity, the rollercoaster of running a small business, and the strange habits that fuel productivity. The tone is unfiltered and genuinely funny, because the hosts don’t separate the work from the life surrounding it. This podcast digs into how to solve problems, ship your projects, and keep your sanity while doing it, all served with a heavy dose of camaraderie and self-deprecating humor. It’s a weekly dose of insight and laughter for anyone curious about the stories behind the screen, whether you're a seasoned developer, an aspiring creator, or just someone who enjoys peeking behind the curtain of how things are made.
Author: Language: English Episodes: 100

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