[Ep584] 100,000 Steam Sales in 2 Days - Our Biggest Indie Game Launch Ever

[Ep584] 100,000 Steam Sales in 2 Days - Our Biggest Indie Game Launch Ever

Author: Butterscotch Shenanigans August 5, 2026 Duration: 1:11:51

In episode 584 of 'Coffee with Butterscotch,' the brothers are fresh off the biggest launch in Butterscotch history, and they're breaking down exactly what happened. They dig into the numbers behind How Many Dudes hitting 100,000 sales in two days, what drove the momentum, how it compares to their previous launches, and what the long tail might look like from here. They also get into the emotional side of shipping something this fast, what mobile looks like as a next step, and what a launch like this means for how they think about building games going forward.

Support How Many Dudes!
Official Website: https://www.bscotch.net/games/how-many-dudes
Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI
Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes

00:00 Cold Open
00:31 Introduction and Welcome
01:34 Post-launch How Many Dudes? numbers
13:25 Wishlists trend and price strategy
15:25 Understanding platform algorithms and visibility
26:43 Comparing launch metrics
33:29 Mobile numbers and launch metrics
42:00 Community feedback
45:32 Emotional arc after the launch
01:04 Evaluating the game dev approach for HMD

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Pull up a chair and pour something warm. Each week, the folks behind the award-winning indie studio Butterscotch Shenanigans-the creators of Crashlands-sit down to untangle the messy, rewarding, and often absurd reality of making games. Coffee with Butterscotch feels less like a formal broadcast and more like eavesdropping on a freewheeling conversation between friends who’ve been in the trenches. You’ll hear them dissect the nuts and bolts of development, from art pipelines to bug-squashing, but the discussion rarely stays in the technical lane. It veers into the philosophy of creativity, the rollercoaster of running a small business, and the strange habits that fuel productivity. The tone is unfiltered and genuinely funny, because the hosts don’t separate the work from the life surrounding it. This podcast digs into how to solve problems, ship your projects, and keep your sanity while doing it, all served with a heavy dose of camaraderie and self-deprecating humor. It’s a weekly dose of insight and laughter for anyone curious about the stories behind the screen, whether you're a seasoned developer, an aspiring creator, or just someone who enjoys peeking behind the curtain of how things are made.
Author: Language: English Episodes: 50

Game Dev Podcast | Coffee with Butterscotch
Podcast Episodes
[Ep548] When should you start marketing your indie game? [not-audio_url] [/not-audio_url]

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Duration: 1:05:53
In episode 543 of 'Coffee with Butterscotch,' the brothers reflect on how the internet evolved from the community driven days of Web 1.0 to today’s centralized, convenience first platforms. They explore what was lost in…
[Ep542] What do indies have that AAA studios don't? [not-audio_url] [/not-audio_url]

Duration: 38:53
In episode 542 of 'Coffee with Butterscotch,' the brothers discuss their evolving game development strategies in response to market dynamics and industry trends. They explore the importance of creating smaller, more mark…
[Ep541] What happens during a Steam Daily Deal? [not-audio_url] [/not-audio_url]

Duration: 48:33
In episode 541 of 'Coffee with Butterscotch,' the brothers break down the strategy behind Steam Daily Deals and how pricing choices ripple through sales, regions, and player engagement. They explore the psychology of dis…
[Ep540] Can Youtube Shorts Boost Wishlists? [not-audio_url] [/not-audio_url]

Duration: 58:33
In episode 540 of 'Coffee with Butterscotch,' the brothers dig into the messy art of indie game pricing, from Levelhead’s strange sales patterns to how discounts really move the needle. They share experiments with YouTub…