25 Years: The Evolution of The North Face Summit Series w/ Sage Cattabriga-Alosa & TNF’s Head of Innovation, Cory Olson

25 Years: The Evolution of The North Face Summit Series w/ Sage Cattabriga-Alosa & TNF’s Head of Innovation, Cory Olson

Author: BLISTER January 9, 2026 Duration: 1:34:07

The North Face’s iconic Summit Series collection has not only been a part of some of the greatest athletic feats of the past 25 years, it’s also had a major influence on the technical apparel we all use today.

In this 2-for-1 conversation, Luke Koppa dives into its backstory, major milestones, and standout pieces with The North Face’s Global Head of Innovation, Cory Olson. He also talks with the one and only Sage Cattabriga-Alosa to get his perspective as an athlete who’s been involved with this series for its entire run — including how he went from hitting backcountry booters in the baggiest clothes he could find, to summiting high-altitude peaks in the most technical gear on the market.

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Episode Sponsor: OpenSnow

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TOPICS & TIMES:

OpenSnow (2:09)

Snowbird (4:25)

Weekly Gear Giveaway (6:03)

Sage's History w/ The North Face (7:10)

Sage’s Ah-Ha Moments w/ Apparel (23:00)

Layering Evolution (36:30)

Sage’s Standout Products (40:56)

Cory Olson’s Role at The North Face (49:52)

Historic and Throwback Pieces (54:14)

Standouts Materials (56:36)

Athlete Feedback & Design Impact (1:01:11)

PFAS-Free Apparel: Present & Future (1:05:19)

Care & Washing (1:10:20)

Himalayan Suit (1:18:58)

Summit Series x Streetwear (1:23:30)

Future Projects (1:32:01)

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For anyone who has ever stood in a shop debating the merits of a new jacket or stared at a trail map while thinking about their skis, GEAR:30 is that conversation. This BLISTER podcast goes far beyond basic specs and marketing claims, offering a nuanced, often technical look at the equipment that defines our time outside. The discussion is driven by the people who live with these products: our own reviewers who are putting gear through its paces in real conditions, the designers who obsess over materials and intent, and the athletes whose livelihoods depend on performance. We also check in with the seasoned folks from our network of recommended shops, who see what works and what doesn’t after a season of hard use. Episodes dig into specific items, broader trends in innovation, and the sometimes-surprising realities of long-term testing. It’s a deep, authentic resource for anyone who appreciates the intersection of sports, design, and technology, and who believes the right tool can transform an experience. Tune in for honest, detailed talk that treats outdoor gear with the seriousness and curiosity it deserves.
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