25 Years: The Evolution of The North Face Summit Series w/ Sage Cattabriga-Alosa & TNF’s Head of Innovation, Cory Olson

25 Years: The Evolution of The North Face Summit Series w/ Sage Cattabriga-Alosa & TNF’s Head of Innovation, Cory Olson

Author: BLISTER January 9, 2026 Duration: 1:34:08
The North Face’s iconic Summit Series collection has not only been a part of some of the greatest athletic feats of the past 25 years, it’s also had a major influence on the technical apparel we all use today. In this 2-for-1 conversation, Luke Koppa dives into its backstory, major milestones, and standout pieces with The North Face’s Global Head of Innovation, Cory Olson. He also talks with the one and only Sage Cattabriga-Alosa to get his perspective as an athlete who’s been involved with this series for its entire run — including how he went from hitting backcountry booters in the baggiest clothes he could find, to summiting high-altitude peaks in the most technical gear on the market. RELATED LINKS: Episode Sponsor: Snowbird Episode Sponsor: OpenSnow Enter Our Weekly Gear Giveaways Our Blister Recommended Shops Join Us At Blister Summit 2026 For BLISTER+ Members: Discounted Blister Summit Registration Get Yourself Covered with BLISTER+ CHECK OUT OUR YOUTUBE CHANNELS: Blister Studios (our new channel) Blister Review (our original channel) TOPICS & TIMES: OpenSnow (2:09) Snowbird (4:25) Weekly Gear Giveaway (6:03) Sage's History w/ The North Face (7:10) Sage’s Ah-Ha Moments w/ Apparel (23:00) Layering Evolution (36:30) Sage’s Standout Products (40:56) Cory Olson’s Role at The North Face (49:52) Historic and Throwback Pieces (54:14) Standouts Materials (56:36) Athlete Feedback & Design Impact (1:01:11) PFAS-Free Apparel: Present & Future (1:05:19) Care & Washing (1:10:20) Himalayan Suit (1:18:58) Summit Series x Streetwear (1:23:30) Future Projects (1:32:01) CHECK OUT OUR OTHER PODCASTS: Blister Cinematic CRAFTED Bikes & Big Ideas Blister Podcast Hosted on Acast. See acast.com/privacy for more information.

For anyone who has ever stood in a shop debating the merits of a new jacket or stared at a trail map while thinking about their skis, GEAR:30 is that conversation. This BLISTER podcast goes far beyond basic specs and marketing claims, offering a nuanced, often technical look at the equipment that defines our time outside. The discussion is driven by the people who live with these products: our own reviewers who are putting gear through its paces in real conditions, the designers who obsess over materials and intent, and the athletes whose livelihoods depend on performance. We also check in with the seasoned folks from our network of recommended shops, who see what works and what doesn’t after a season of hard use. Episodes dig into specific items, broader trends in innovation, and the sometimes-surprising realities of long-term testing. It’s a deep, authentic resource for anyone who appreciates the intersection of sports, design, and technology, and who believes the right tool can transform an experience. Tune in for honest, detailed talk that treats outdoor gear with the seriousness and curiosity it deserves.
Author: Language: English Episodes: 50

GEAR:30
Podcast Episodes
The Cutting Edge: Emerging Trends & New Products in Snowsports Gear [not-audio_url] [/not-audio_url]

Duration: 1:08:40
Jonathan talks to our patron saint of GEAR:30, Hoji; Jeff Colt (ZipFit); Shane Chappell (Burton); and Will Ritter (Spark R&D) to get their sense of the most interesting trends and product developments across the ski and…
Luke & Jonathan: More Reviewer Reports from Blister Summit 2026 [not-audio_url] [/not-audio_url]

Duration: 46:15
Luke and Jonathan compare notes on a number of skis they got on at the Blister Summit; confess some crimes; and offer one public service announcement. Note: We Want to Hear From You! Please share with us the questions, t…
Reviewer Reports: 'Closing Day + Luke's a Father!' Edition [not-audio_url] [/not-audio_url]

Duration: 1:05:51
Luke’s a dad! Our patron saint of GEAR:30, Hoji, will be back at the Blister Summit! You can win custom skis at our Summit Dinner! Plus, you’ll hear lots of talk from Luke and Jonathan about the skis they tested to close…
Blister Summit ‘26 Preview, Big Announcements, & Reviewer Reports [not-audio_url] [/not-audio_url]

Duration: 1:02:12
Monoskis! Snowblades! Price Drops! Jonathan talks with Luke Koppa and Kristin Sinnott about some big announcements about our upcoming Blister Summit, and Otto Solberg joins us to give an up-to-date conditions report from…