Coalition Snow: 10 Years of Skis & Snowboards, 23/24 Lineup, & More w/ Founder & CEO, Jen Gurecki

Coalition Snow: 10 Years of Skis & Snowboards, 23/24 Lineup, & More w/ Founder & CEO, Jen Gurecki

Author: BLISTER April 21, 2023 Duration: 56:37

Kara Williard speaks with Coalition Snow founder and CEO, Jen Gurecki, about running a ski and snowboard brand owned and operated by women that designs products for everyone; what the evolution of these business goals has looked like; their brick-and-mortar storefront; “Far Out” trips around the world; inclusive initiatives designed to grow snowsports and build a lasting community; Coalition's 23/24 ski and snowboard lineup; what needs to happen for the ski industry to survive and thrive; Jen’s goals for the future; and more.

TOPICS & TIMES:

  • So Much Powder (3:03)
  • Founding Coalition Snow (5:20)
  • Skis by Women, for Anyone (11:45)
  • The Evolution of the Brand (17:09)
  • The Team at Coalition Snow (22:01)
  • Far Out: Retail Space (24:45)
  • Far Out Trips & Jen’s Guiding Experience (28:17)
  • Indigenous Backcountry Scholarship (34:43)
  • Coalition Clubhouse (37:26)
  • The 2024 Ski Lineup (39:08)
  • The 2024 Snowboard Lineup (43:53)
  • Survival of the Industry (46:00)
  • Looking Ahead (52:11)

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For anyone who has ever stood in a shop debating the merits of a new jacket or stared at a trail map while thinking about their skis, GEAR:30 is that conversation. This BLISTER podcast goes far beyond basic specs and marketing claims, offering a nuanced, often technical look at the equipment that defines our time outside. The discussion is driven by the people who live with these products: our own reviewers who are putting gear through its paces in real conditions, the designers who obsess over materials and intent, and the athletes whose livelihoods depend on performance. We also check in with the seasoned folks from our network of recommended shops, who see what works and what doesn’t after a season of hard use. Episodes dig into specific items, broader trends in innovation, and the sometimes-surprising realities of long-term testing. It’s a deep, authentic resource for anyone who appreciates the intersection of sports, design, and technology, and who believes the right tool can transform an experience. Tune in for honest, detailed talk that treats outdoor gear with the seriousness and curiosity it deserves.
Author: Language: English Episodes: 398

GEAR:30
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