Helping Everyone ‘Go’ Outside w/ Gnara

Helping Everyone ‘Go’ Outside w/ Gnara

Author: BLISTER July 26, 2024 Duration: 1:01:07

Imagine being in freezing temperatures on a glacier and having to remove your harness and several layers of clothing just to pee. What about scrambling around a desolate desert looking for a place to pull down your pants in private? Maybe you don’t have to imagine — maybe you’re part of half the population who have to wear pants that weren’t originally designed for your anatomy.


Gnara is an apparel company that has spent the last several years working to solve this problem with the advent of their “GoFly Technology,” a patented zipper that allows you to ‘go’ anywhere while maintaining privacy. We talk to Gnara co-founder, Georgia Grace Edwards, about how this idea came to be; the brand’s growth in the last few years; the impact they’ve had on a variety of professions and applications (with more to come); how to approach a taboo topic with humor and grace; and more. 

RELATED LINKS:

Pre-Order: Our 24/25 Winter Buyer’s Guide

Become a Member: BLISTER+

Gnara’s GoFly Technology

TOPICS & TIMES:

Glacier Guiding & Origin Story (4:19)

Why Pee Zippers Matter (7:32)

“GoFly” Technology (15:53)

Product Lineup (17:22)

Using Humor to Address Taboo (24:16)

The Rewarding Moments (28:08)

Scaling (31:32)

Leggings (35:16)

Crowdfunding Strategy (39:55)

Rebranding (45:50)

Georgia Grace’s Background (54:21)

CHECK OUT OUR OTHER PODCASTS:

Blister Cinematic

CRAFTED

Bikes & Big Ideas

Blister Podcast

Off The Couch



Hosted on Acast. See acast.com/privacy for more information.


For anyone who has ever stood in a shop debating the merits of a new jacket or stared at a trail map while thinking about their skis, GEAR:30 is that conversation. This BLISTER podcast goes far beyond basic specs and marketing claims, offering a nuanced, often technical look at the equipment that defines our time outside. The discussion is driven by the people who live with these products: our own reviewers who are putting gear through its paces in real conditions, the designers who obsess over materials and intent, and the athletes whose livelihoods depend on performance. We also check in with the seasoned folks from our network of recommended shops, who see what works and what doesn’t after a season of hard use. Episodes dig into specific items, broader trends in innovation, and the sometimes-surprising realities of long-term testing. It’s a deep, authentic resource for anyone who appreciates the intersection of sports, design, and technology, and who believes the right tool can transform an experience. Tune in for honest, detailed talk that treats outdoor gear with the seriousness and curiosity it deserves.
Author: Language: English Episodes: 391

GEAR:30
Podcast Episodes
Dialing in "The Hammer" + other New Folsom Skis [not-audio_url] [/not-audio_url]

Duration: 47:44
Jonathan Ellsworth sat down with Mike McCabe at the Folsom Skis headquarters in Denver, Colorado, to dial in "The Hammer" that they have been discussing for a long time now, and that's based on the Folsom Primary Jonatha…
New Skis from Prior, Atomic, K2, and More [not-audio_url] [/not-audio_url]

Duration: 27:00
Jonathan Ellsworth and Blister senior editor, Sam Shaheen, discuss a number of new skis they've been reviewing recently, including two skis from Prior Skis — the CBC and the Husume. They then discuss the new Atomic Bent…
Spring Skiing & Biking in Alaska [not-audio_url] [/not-audio_url]

Duration: 53:02
It seems like everyone who hasn’t been to Alaska dreams of going, and those who have been dream of going back. So today we’re talking about spring skiing and biking in Alaska with Eric Helmbrecht, the owner of Powder Hou…
Touring Bindings & the New G3 Zed [not-audio_url] [/not-audio_url]

Duration: 50:07
G3 (aka, Genuine Guide Gear) is introducing a new touring binding — the Zed — that they’re calling the lightest fully-featured AT binding on the market. So we talk to G3’s engineers about their design philosophy and deve…
18/19 All-Mountain & Frontside Skis [not-audio_url] [/not-audio_url]

Duration: 41:03
We just finished testing a bunch of skis at Taos, and because of a closing-week snowstorm, we ended up getting on everything from very heavy, modified race skis, to a new, extremely light big mountain ski. So Blister edi…
New Backcountry Ski Gear & Culture [not-audio_url] [/not-audio_url]

Duration: 41:36
We're talking about new backcountry gear and some of the changes to backcountry ski culture with the founder of Bentgate, Greg Floyd. Greg founded Bentgate in Golden, Colorado back in 1994, and Bentgate has become a corn…
Weird Skis & Women's Ski Boots [not-audio_url] [/not-audio_url]

Duration: 39:03
We’ve got 2 parts to this episode — first, I talk with Blister reviewer, Sam Shaheen, about the most unusual ski we’ve ever reviewed (and the ski that nearly caused Sam and me to fight), the Renoun Endurance 98. And then…
ON3P Skis 18/19 Lineup [not-audio_url] [/not-audio_url]

Duration: 50:09
ON3P is releasing their entire new ski line early next month. So we talk to ON3P founder, Scott Andrus, about this decision, then go over every ski in the 18/19 line, including what’s new, what's unchanged, and what’s so…
Testing in Telluride: 18/19 Ski Gear [not-audio_url] [/not-audio_url]

Duration: 40:17
We discuss a bunch of the brand new ski equipment we've been testing at Telluride, including the Line Sakana, ON3P Wrenegade 114, Faction Dictator 4.0, Rossi Soul 7, the new Atomic-Salomon SHIFT binding, and more.TOPICS…
Moment Skis 18/19 Lineup [not-audio_url] [/not-audio_url]

Duration: 42:42
We talk to the CEO and head designer of Moment Skis, Luke Jacobson, about Moment's lineup for next season — what’s new, what's unchanged, and what's tweaked — and we cover everything from touring skis, kid's skis, women’…