MADE: Custom Technical Apparel

MADE: Custom Technical Apparel

Author: BLISTER March 19, 2021 Duration: 53:09

MADE is a new company that’s setting out to make custom technical apparel. Their 3 co-founders are all veterans of the technical apparel and outdoor industries, and Luke Koppa and I talked to Cheryl LeBarr, Capri Philip, and Dustin Butcher about why they started MADE and how they are making this happen. (And, of course, we argue about anoraks, too.)

TOPICS & TIMES:

  • Co-founder backgrounds (04:63)
  • How did you all meet? (06:26)
  • MADE’s mission statement (09:46)
  • How do companies decide what’s a S,M,L,XL, etc? (10:23)
  • MADE’s measuring process (13:49)
  • Modular designs (15:16)
  • When does MADE launch? (17:18)
  • Who is the MADE customer? (19:34)
  • Industry sizing standards — or the lack thereof  (21:27)
  • Materials (22:43)
  • Feature Sets (26:43)
  • Anorak Fight! (30:49)
  • Sustainability (37:03)
  • Time from placing order to receiving product (39:34)
  • Circularity (43:22)
  • Inclusivity & removing the concept of gender (44:50)
  • The present & future of MADE (47:07)
  • What We’re Celebrating (50:36)

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For anyone who has ever stood in a shop debating the merits of a new jacket or stared at a trail map while thinking about their skis, GEAR:30 is that conversation. This BLISTER podcast goes far beyond basic specs and marketing claims, offering a nuanced, often technical look at the equipment that defines our time outside. The discussion is driven by the people who live with these products: our own reviewers who are putting gear through its paces in real conditions, the designers who obsess over materials and intent, and the athletes whose livelihoods depend on performance. We also check in with the seasoned folks from our network of recommended shops, who see what works and what doesn’t after a season of hard use. Episodes dig into specific items, broader trends in innovation, and the sometimes-surprising realities of long-term testing. It’s a deep, authentic resource for anyone who appreciates the intersection of sports, design, and technology, and who believes the right tool can transform an experience. Tune in for honest, detailed talk that treats outdoor gear with the seriousness and curiosity it deserves.
Author: Language: English Episodes: 391

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