Magnus Granér & Peyben on 1000 Skis & Moving the Culture Forward

Magnus Granér & Peyben on 1000 Skis & Moving the Culture Forward

Author: BLISTER July 21, 2023 Duration: 1:16:51

Two years ago, a group of pro skiers, photographers, filmmakers, and friends launched 1000 Skis. They did this because they wanted to “move the culture forward,” make skis they weren’t seeing on the market, and because they just flat-out love skiing. 

Magnus Graner and Pär “Peyben” Hägglund were two of those founding members, and Luke Koppa sat down with them for a wide-ranging conversation that covers everything from the origins of the brand to their prototyping process; how they’ve prioritized — and acted on — sustainability from the start; the challenges and rewards of the unique ways in which they’ve been filming The Bunch’s upcoming film; why they like what’s currently happening in freesking; what they hope to see from the industry in the future, and more. We also touch on why Peyben had to break into a French villa to record this conversation…

As is illustrated by their wide-ranging personal careers in the snowsports world, Magnus and Peyben are thinking a LOT about all sorts of this world’s different elements and aspects, so it was really fun to get their thoughts on a whole bunch of them.

TOPICS & TIMES:

Intros & 1000 Skis Background (2:35)

Design Philosophy & Brand Values (6:15)

Making Skis for Yourselves & for Consumers (10:23)

Prototyping Process (14:14)

Life Cycle Analysis & Sustainability Efforts (22:28)

Why the All-Red Graphics? (34:27)

The 1000 Skis Lineup (42:23)

Mount Points (47:50)

The Bunch & Media Recs (53:30)

Current State & Future of Freesking (1:05:26)

Crashes & Close Calls (1:12:18)

What We’re Celebrating (1:14:55)

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For anyone who has ever stood in a shop debating the merits of a new jacket or stared at a trail map while thinking about their skis, GEAR:30 is that conversation. This BLISTER podcast goes far beyond basic specs and marketing claims, offering a nuanced, often technical look at the equipment that defines our time outside. The discussion is driven by the people who live with these products: our own reviewers who are putting gear through its paces in real conditions, the designers who obsess over materials and intent, and the athletes whose livelihoods depend on performance. We also check in with the seasoned folks from our network of recommended shops, who see what works and what doesn’t after a season of hard use. Episodes dig into specific items, broader trends in innovation, and the sometimes-surprising realities of long-term testing. It’s a deep, authentic resource for anyone who appreciates the intersection of sports, design, and technology, and who believes the right tool can transform an experience. Tune in for honest, detailed talk that treats outdoor gear with the seriousness and curiosity it deserves.
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