GEAR:30
Often on GEAR:30, we zoom way in on the particular design details of a product. But today, we zoom way out, and take a look at how some of the biggest, global, ski and outdoor gear manufacturers actually operate, with Jake Stevens (Rossignol); Jesse Ambrogi-Yanson (Armada); Joe Johnson (Salomon); and Sean Kennedy (Atomic).
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Please share with us the questions, topics, or stories you’d like us to cover on GEAR:30. You can email us at: info@blisterreview.com
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Blister Review (our original channel)Please share with us the questions, topics, or stories you’d like us to cover on GEAR:30. You can email us at: info@blisterreview.com
TOPICS & TIMES:
Shoutout: New BLISTER+ Members (1:55)
Introductions (3:34)
From Europe to the USA & Beyond (6:44)
Armada: from the USA to Europe & Beyond (16:33)
Marketing Products: Domestic vs Global (18:12)
Global Campaigns (29:54)
Importance of Athletes for Brands Today? (37:08)
Audience Questions:
Customer Retention: Best Practices? (48:48)
Importance of User-Generated Content? (56:17)
Is Total Consumer Domination The Goal? (59:20)
The Importance of Top Sheets? (1:05:58)
Is Carving Becoming Cool Again? (1:09:55)
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