Pulling Back the Curtain: How Things Actually Work at Global Ski / Outdoor Companies

Pulling Back the Curtain: How Things Actually Work at Global Ski / Outdoor Companies

Author: BLISTER May 8, 2026 Duration: 1:20:17

Often on GEAR:30, we zoom way in on the particular design details of a product. But today, we zoom way out, and take a look at how some of the biggest, global, ski and outdoor gear manufacturers actually operate, with Jake Stevens (Rossignol); Jesse Ambrogi-Yanson (Armada); Joe Johnson (Salomon); and Sean Kennedy (Atomic).

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Please share with us the questions, topics, or stories you’d like us to cover on GEAR:30. You can email us at: info@blisterreview.com

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Blister Review (our original channel)Please share with us the questions, topics, or stories you’d like us to cover on GEAR:30. You can email us at: info@blisterreview.com

TOPICS & TIMES:

Shoutout: New BLISTER+ Members (1:55)

Introductions (3:34)

From Europe to the USA & Beyond (6:44)

Armada: from the USA  to Europe & Beyond (16:33)

Marketing Products: Domestic vs Global (18:12)

Global Campaigns (29:54)

Importance of Athletes for Brands Today? (37:08)

Audience Questions:

Customer Retention: Best Practices? (48:48)

Importance of User-Generated Content? (56:17)

Is Total Consumer Domination The Goal? (59:20)

The Importance of Top Sheets? (1:05:58)

Is Carving Becoming Cool Again? (1:09:55)

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For anyone who has ever stood in a shop debating the merits of a new jacket or stared at a trail map while thinking about their skis, GEAR:30 is that conversation. This BLISTER podcast goes far beyond basic specs and marketing claims, offering a nuanced, often technical look at the equipment that defines our time outside. The discussion is driven by the people who live with these products: our own reviewers who are putting gear through its paces in real conditions, the designers who obsess over materials and intent, and the athletes whose livelihoods depend on performance. We also check in with the seasoned folks from our network of recommended shops, who see what works and what doesn’t after a season of hard use. Episodes dig into specific items, broader trends in innovation, and the sometimes-surprising realities of long-term testing. It’s a deep, authentic resource for anyone who appreciates the intersection of sports, design, and technology, and who believes the right tool can transform an experience. Tune in for honest, detailed talk that treats outdoor gear with the seriousness and curiosity it deserves.
Author: Language: English Episodes: 100

GEAR:30
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