Shop Talk: Pulling Back the Curtain on Gear Testing

Shop Talk: Pulling Back the Curtain on Gear Testing

Author: BLISTER November 26, 2021 Duration: 1:12:58

We’re pulling back the curtain on ski testing, and to provide their wealth of experience in this arena are The Ski Monster co-founder & CEO, George Michaelsen, and Matt Berkowitz, who is now the brand director of The Ski Monster and who has participated in too many ski tests to count. We discuss good ways and bad ways to conduct gear tests; how and why The Ski Monster has been able to ramp up the amount of gear testing they’re doing; and why not all gear tests are created equal.

TOPICS & TIMES:

  • George Michaelsen’s questionable life decision (6:21)
  • Matt Berkowitz’s ski industry background (10:28)
  • Ski Monster update (17:05)
  • How industry ski tests work (19:06)
  • Ski tuning & ski testing (42:00)
  • Different reviewers & reviewing (53:58)
  • What We’re Celebrating (1:10:00)

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For anyone who has ever stood in a shop debating the merits of a new jacket or stared at a trail map while thinking about their skis, GEAR:30 is that conversation. This BLISTER podcast goes far beyond basic specs and marketing claims, offering a nuanced, often technical look at the equipment that defines our time outside. The discussion is driven by the people who live with these products: our own reviewers who are putting gear through its paces in real conditions, the designers who obsess over materials and intent, and the athletes whose livelihoods depend on performance. We also check in with the seasoned folks from our network of recommended shops, who see what works and what doesn’t after a season of hard use. Episodes dig into specific items, broader trends in innovation, and the sometimes-surprising realities of long-term testing. It’s a deep, authentic resource for anyone who appreciates the intersection of sports, design, and technology, and who believes the right tool can transform an experience. Tune in for honest, detailed talk that treats outdoor gear with the seriousness and curiosity it deserves.
Author: Language: English Episodes: 391

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