Ski vs Bike Industry, Part 2: State of Shops; Gear Wins & Fails; & the Future of Each

Ski vs Bike Industry, Part 2: State of Shops; Gear Wins & Fails; & the Future of Each

Author: BLISTER June 6, 2025 Duration: 47:34

In past years, we’ve done a series called ‘Bikes vs Skis’ where we’ve posed the question: Which bike company is most like which ski company? But this year, we’re zooming out a bit, and instead are putting up the whole ski industry vs the bike industry. In part 2 of this conversation, we take a look at the state of ski shops vs bike shops; what each industry is doing to grow participation and engagement in their sport; gear trend wins and fails; and we weigh in on which industry has the brighter future. You’ll hear from Blister reviewers Luke Koppa, Jonathan Ellsworth, David Golay, Simon Stewart, Kara Williard, and Xan Marshland.

RELATED LINKS:

BLISTER+ Get Yourself Covered

Ski vs Bike Industry, Part 1

Our ‘Bikes vs Skis’ Series:

Bikes vs Skis, 4th Edition (2023): Part 1

Bikes vs Skis, 4th Edition (2023): Part 2

Bikes vs Skis, 4th Edition (2023): Part 3

Bikes vs Skis, 3rd Edition (2021): Part 1

Bikes vs Skis, 3rd Edition (2021): Part 2

Bikes vs Skis, 2nd Edition (2020): Part 1

Bikes vs Skis, 2nd Edition (2020): Part 2

Bikes vs Skis, 1st Edition (2018): Part 1

Bikes vs Skis, 1st Edition (2018): Part 2

TOPICS & TIMES:

Ski Shops vs Bike Shops (3:13)

Growing Participation: Ski vs Bike Industry (12:52)

Lift Tickets (25:01)

BMX Bikes (26:30)

Gear Wins & Fails (29:43)

Brighter Future? Ski or Bike Industry? (38:41)

CHECK OUT OUR OTHER PODCASTS:

Blister Cinematic

CRAFTED

Bikes & Big Ideas

Blister Podcast


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For anyone who has ever stood in a shop debating the merits of a new jacket or stared at a trail map while thinking about their skis, GEAR:30 is that conversation. This BLISTER podcast goes far beyond basic specs and marketing claims, offering a nuanced, often technical look at the equipment that defines our time outside. The discussion is driven by the people who live with these products: our own reviewers who are putting gear through its paces in real conditions, the designers who obsess over materials and intent, and the athletes whose livelihoods depend on performance. We also check in with the seasoned folks from our network of recommended shops, who see what works and what doesn’t after a season of hard use. Episodes dig into specific items, broader trends in innovation, and the sometimes-surprising realities of long-term testing. It’s a deep, authentic resource for anyone who appreciates the intersection of sports, design, and technology, and who believes the right tool can transform an experience. Tune in for honest, detailed talk that treats outdoor gear with the seriousness and curiosity it deserves.
Author: Language: English Episodes: 100

GEAR:30
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