Public Facing Education via Social Media: A Podcast with Julie McFadden, Matt Tyler, Sammy Winemaker and Hsien Seow

On today's podcast, we've invited four hospice and palliative care social media influencers (yes, that's a thing!), all of whom focus their efforts on educating the general public about living and dying with a serious illness. Their work is pretty impressive in both reach (some of their posts are seen by millions of viewers) and breadth of work.  We've invited:

• Julie McFadden (aka Hospice Nurse Julie): Julie is a social media superstar, with 1.5 million subscribers on TikTok, another 400,000 subscribers on her YouTube channel, and another 350k followers on Instagram. She covers topics on death, dying, and hospice from a hospice nurse perspective, and she also has a book coming out called "Nothing to Fear: Demystifying Death to Live More Fully," which is now available for pre-order.  

• Matt Tyler (aka Pallidad for those on Twitter): Matt is the Hospice and Palliative care doctor who created How To Train Your Doctor, which helps patients living with serious illness find tips on "owning" their healthcare plan on his Instagram and  YouTube pages.  He was also the one who we have to thank for suggesting this podcast!

• Hsien Seow & Samantha ("Sammy") Winemaker: Hsein and Sammy's goal was to start a revolution with their podcast "The Waiting Room Revolution," which is now in its 7th season! The hope was by going directly to those living with a life-changing illness, we could directly tackle the question that comes up so many times - "Why didn't anyone tell me that sooner…"  They also just published a book," Hope for the Best, Plan for the Rest," and Sammy is a TikTok star in her own right, with some posts having over a million views.

We covered a lot of topics in the podcast from:: 

• What motivated them to create public-facing social media channels?

• Why focus on the public rather than other health care providers?

• How do they deal with professional barriers and the barrage of comments?

• Advice for others who might want to dabble in social media outreach

So, take a listen and check out their social media sites to get inspired. Just don't let Alex make me do another TikTok dance…

Eric Widera