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Massachusetts is launching a bold campaign to make flounder the next big seafood star, dubbing it “Flat is Back” to revive interest in this abundant, affordable, and nutritious fish. With most Americans stuck on shrimp and salmon, the state’s team of ten chefs is crafting creative, approachable recipes to showcase flounder’s delicate flavor—and even testing it in schools to win over young palates. The goal? Expand seafood variety, support local fishermen, stabilize prices, and promote sustainability by encouraging folks to step beyond the usual suspects and savor what’s already on their plates.
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This is an automated, high-level news summary based on public reporting.
Sources:
https://apnews.com/article/flat-is-back-flounder-campaign-massachusetts-b46763c33dd01021506a0f2565d15cca
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