Shipping side projects in 2-2-2 Easy Steps - Jordi Bruin

Shipping side projects in 2-2-2 Easy Steps - Jordi Bruin

Author: Antoine van der Lee October 2, 2024 Duration: 1:11:32

In the premiere episode of the Going Indie Podcast, host Antoine dives deep with seasoned indie developer Jordi Bruin.

They explore the intricacies of managing and updating multiple apps, fast-paced development strategies, and transitioning from industry analyst to indie developer. The conversation highlights leveraging new APIs for inspiration and balancing personal and professional projects. Jordi also shares his unique '2-2-2 methodology' for app creation, tips on building a personal audience, staying motivated, and embracing the indie lifestyle.

This episode is sponsored by superwall.com: Quickly build & test paywalls without shipping updates.

Ready to turn your passion into independence? Follow Antoine's course, "From Side Project to Going Indie", at going-indie.com.

TIMESTAMPS

  • (00:00) - New APIs and Inspiration
  • (00:17) - Introduction to the Going Indie Podcast
  • (00:49) - Meet Jordi Bruin: Indie Developer
  • (01:18) - Jordi's Journey to Development
  • (02:24) - From Agency to Indie: The Transition
  • (04:27) - Early Projects and Learning Curves
  • (07:59) - Going Full-Time Indie
  • (12:55) - Mac Utility Apps and Quick Success
  • (13:41) - The Notch App and Press Attention
  • (16:42) - SuperWall Sponsorship
  • (17:40) - Leveraging New APIs for Innovation
  • (30:20) - The 2-2-2 Methodology
  • (33:28) - The Two-Week Release Strategy
  • (34:33) - Prioritizing Core Features
  • (35:27) - Leveraging Past Projects
  • (36:14) - Iterative Development and Feedback
  • (39:16) - The Bakery App Success Story
  • (43:11) - Maintaining and Updating Apps
  • (53:53) - Building an Audience and Marketing
  • (01:04:55) - Tips for Aspiring Indie Developers

VIDEO
Click here to watch a video of this episode.

ABOUT OUR GUEST
Twitter: https://twitter.com/jordibruin
2-2-2 Methodology Course: https://gumroad.com/a/771970163/bltks

ABOUT OUR PODCAST
Join Antoine van der Lee on Going Indie, the podcast that explores the journeys of independent creators and developers. Each month, Antoine chats with indie creators from around the world, uncovering the strategies, challenges, and habits that helped them turn side projects into thriving businesses. Whether you dream of going indie or want to refine your journey, this podcast delivers real-world insights and practical advice. Ready to take the leap? Follow Antoine’s course, From Side Project to Going Indie, at https://www.going-indie.com.

Check out the full podcast here:
https://www.youtube.com/playlist?list=PLg4qABgFp_nR8uTWuI9EoUa2TFma4ifFv
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Check out my course if you're ready to start your indie journey:
https://www.going-indie.com

THIS PODCAST IS MADE POSSIBLE BY SWIFTLEE
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AND ROCKETSIM
The "Essential Developer Tool for App Developers" as recommended by Apple:
https://www.rocketsim.app

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is a conversation about building something on your own terms. Host Antoine van der Lee sits down with independent creators and developers who have carved their own path, moving beyond traditional career structures. These aren't just success stories; they're honest accounts of the journey. You'll hear about the practical side-the specific habits, tools, and business strategies that actually work when you're responsible for every part of the process. But the podcast also delves into the less-discussed realities: the uncertainty, the creative blocks, and the personal sacrifices that come with turning a side project into a sustainable venture or leaving a stable job behind. Each guest brings a unique perspective from different corners of the globe, offering a rich tapestry of experiences in the indie world. The focus is on actionable insight and genuine reflection, providing a sense of community and a real look at what it means to be an independent maker today. Tune in for a nuanced exploration of modern entrepreneurship, one candid conversation at a time.
Author: Language: English Episodes: 6

Going Indie with Antoine van der Lee
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