139: How I Built It with Joe Casabona and Shanté Cofield

139: How I Built It with Joe Casabona and Shanté Cofield

Author: Joey Held November 9, 2022 Duration: 50:11

Welcome to a classic podcast swap! I'm sharing an episode from Joe Casabona over at How I Built It because it's incredibly useful for you in your business and brand-building journey.

In this sneak peek episode, Joe chats with Dr. Shanté Cofield on a ton of helpful stuff. Let's peep the highlights:

  • On imposter syndrome: We need to get objective and trust the data. It’s easy to get down on yourself, not want to brag, and feel like you’re not the real deal. But you need to listen to what people are telling you. If you help them, you are helping.
  • It’s easy to want to talk implementation of your new business or content because that’s concrete. But you need to define your values first. Without values, you are directionless.
  • On values: value-based marketing is not shouting your opinion on Twitter. Values are verbs. They are things you do, vs. the things they say. They are how you build your best life, and they need to be at the core of your business. 

Enjoy this conversation and check out How I Built It for even more cool conversations with business owners doing great things (hmm...sounds very fitting for this show!). We'll be back to episodes of Good People, Cool Things next week!


Each week, Joey Held sits down for a genuine chat with someone quietly building, creating, or exploring something fascinating. Good People, Cool Things moves beyond the usual headlines to find the entrepreneurs sketching ideas in coffee shops, the musicians crafting albums in home studios, and the writers piecing together stories that haven't yet found a mainstream audience. These conversations live in the rich space where society, business, and culture overlap, revealing the personal journeys behind interesting projects. You'll hear the unpolished stories of how things actually get made-the late-night doubts, the unexpected breakthroughs, and the simple joys of doing work that matters. It’s less about generic advice and more about the specific, often quirky, paths people take. This podcast has a simple premise: good people are out there doing cool things, and their experiences are worth sharing. Tuning in feels like pulling up a chair with friends who remind you that passion projects and side hustles can grow into meaningful lives. The tone is consistently warm and curious, making every episode an engaging dive into the human side of entrepreneurship and creativity. Discover a new story each week, and you might just find the spark for your own next endeavor.
Author: Language: English Episodes: 100

Good People, Cool Things
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