167: Boy Bands, Sea Turtles, and Social Media Campaigns with Cassie Petrey

167: Boy Bands, Sea Turtles, and Social Media Campaigns with Cassie Petrey

Author: Joey Held August 16, 2023 Duration: 35:23

When Cassie Petrey was a mere 12 years old, she created a newsletter for the Backstreet Boys that reached fans worldwide. She’s parlayed that fangirling into a highly successful career, playing a role in social media marketing for several major artists, including those very same Backstreet Boys, Camila Cabello and Britney Spears.

Cassie is the co-founder and co-CEO of the marketing and music management firm Crowd Surf. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient and a massive fan of sea turtles, which is just a lovely combination.

We’re chatting about how to make it as a musician with no connections, using TikTok to your advantage, and some of her most memorable social media campaigns.

This episode is brought to you by Banned Camp! Hosts Jennifer and Dan read through a book that's ended up on a banned list and determine whether the ol' ban was the right move. It's quirky, delightful, and a whole lot of fun. Check it out here.

P.S. Did you know I have a Fun Fact newsletter? It's WONDERFUL. Subscribe here.


Each week, Joey Held sits down for a genuine chat with someone quietly building, creating, or exploring something fascinating. Good People, Cool Things moves beyond the usual headlines to find the entrepreneurs sketching ideas in coffee shops, the musicians crafting albums in home studios, and the writers piecing together stories that haven't yet found a mainstream audience. These conversations live in the rich space where society, business, and culture overlap, revealing the personal journeys behind interesting projects. You'll hear the unpolished stories of how things actually get made-the late-night doubts, the unexpected breakthroughs, and the simple joys of doing work that matters. It’s less about generic advice and more about the specific, often quirky, paths people take. This podcast has a simple premise: good people are out there doing cool things, and their experiences are worth sharing. Tuning in feels like pulling up a chair with friends who remind you that passion projects and side hustles can grow into meaningful lives. The tone is consistently warm and curious, making every episode an engaging dive into the human side of entrepreneurship and creativity. Discover a new story each week, and you might just find the spark for your own next endeavor.
Author: Language: English Episodes: 100

Good People, Cool Things
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