Google Ads Budget Pacing Update: How the New Ad Scheduling Change Could Cost You Thousands

Google Ads Budget Pacing Update: How the New Ad Scheduling Change Could Cost You Thousands

Author: Jeremy Young April 27, 2026 Duration: 7:43
Send us Fan Mail Google just changed how ad scheduling affects your daily budget, and if you haven't adjusted yet, you could be haemorrhaging thousands. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down the April 22nd Google Ads budget pacing update and exactly what it means for advertisers running ad schedules, from Monday-to-Friday B2B campaigns to weekend-only or single-day setups. The change means your daily budget is now spread across 30.4 day...

If you're trying to navigate the often complex and ever-changing landscape of Google Ads for an online store, Jeremy Young has built this resource specifically for you. Google Ads Unleashed | Winning Strategies for E-Commerce Marketers cuts through the noise to deliver practical, actionable advice. Jeremy focuses squarely on the tactics and insights that actually move the needle for online retailers, moving beyond theory into what works right now. Episodes break down real campaign structures, bidding strategies for shopping ads, and how to interpret data to improve return on ad spend. You'll hear detailed analyses of common pitfalls and advanced techniques for scaling profitable campaigns, all discussed with a focus on direct application. This isn't about vague concepts; it's a hands-on guide for marketers and agency professionals who need to see tangible results from their advertising budget. Tune in to this business and marketing podcast for clear explanations and strategic deep dives that aim to make your e-commerce advertising more efficient and effective.
Author: Language: en-gb Episodes: 50

Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
Podcast Episodes
Google Ads Removes Language Targeting in September & Why That's Good [not-audio_url] [/not-audio_url]

Duration: 9:00
Send us Fan Mail Google is removing language targeting from search and AI Max campaigns in September, and it may have been quietly suppressing your quality score all along. In this episode of the Google Ads Unleashed Pod…
Google Ads AI Max Upgrades Are Live, Not Delayed & Who's Affected [not-audio_url] [/not-audio_url]

Duration: 10:44
Send us Fan Mail The DSA migration to AI Max was delayed, but a different deadline on September 1st is already here, and your campaigns may be affected right now. In this episode of the Google Ads Unleashed Podcast, host…
Google Ads Won't Scale While Your Feed Uses Umbrella Products [not-audio_url] [/not-audio_url]

Duration: 13:09
Send us Fan Mail If your Google Ads campaigns can't scale, the problem might not be in the ad account at all, it could be hiding in how your products are structured. In this episode of the Google Ads Unleashed Podcast, h…
How Google Ads Replaced £1.5M in Lost Amazon Revenue in 5 Weeks [not-audio_url] [/not-audio_url]

Duration: 13:08
Send us Fan Mail A client's Amazon account was suspended overnight, €1.5 million in monthly revenue gone, and we had five weeks to replace it with Google Ads. In this episode of the Google Ads Unleashed Podcast, host Jer…
The EU Now Requires AI Labels on Google Ads & What to Disclose [not-audio_url] [/not-audio_url]

Duration: 10:58
Send us Fan Mail As of August 2nd, EU law requires you to disclose AI-generated or edited ad creative, and if your agency hasn't told you yet, that's a problem. In this episode of the Google Ads Unleashed Podcast, host J…
How to Turn YouTube Shorts Into Google Ads Instream Winners [not-audio_url] [/not-audio_url]

Duration: 8:53
Send us Fan Mail YouTube Shorts placements are getting saturated and CPMs have doubled in a year, but your Shorts creative is also your untapped instream inventory. In this episode of the Google Ads Unleashed Podcast, ho…
The Google Ads Learning Phase Is the Industry's Biggest Excuse [not-audio_url] [/not-audio_url]

Duration: 15:42
Send us Fan Mail The Google Ads learning phase is real, but it's also the most overused excuse in the industry, and it's time someone said it out loud. In this episode of the Google Ads Unleashed Podcast, host Jeremy dem…
Margin Bidding Isn't POAS & Why Google Ads Needs Real Profit Data [not-audio_url] [/not-audio_url]

Duration: 6:43
Send us Fan Mail Grouping your campaigns by product margin feels like smart strategy, but it's not the same as actually bidding for profit, and the difference is costing you. In this episode of the Google Ads Unleashed P…
Your Google Ads Target ROAS Is Now a Magnet, Not a Floor [not-audio_url] [/not-audio_url]

Duration: 9:05
Send us Fan Mail Google is changing how Target ROAS and Target CPA work in August, and if you do nothing, your campaigns will quietly spend more and perform worse. In this episode of the Google Ads Unleashed Podcast, hos…