How to Set the Right ROAS Targets in Google Ads

How to Set the Right ROAS Targets in Google Ads

Author: Jeremy Young November 10, 2025 Duration: 26:49
Send us Fan Mail *Apologies in advance for the disrupted audio in this episode, next week will be back to normal. Setting a random ROAS target and hoping for the best? Not a good strategy. In this episode of Google Ads unleashed, host Jeremy breaks down a smarter, data-driven approach to finding the right Return on Ad Spend for your campaigns—one that goes beyond what Google Ads tells you. You’ll learn how to use incrementality testing and calibration multipliers to reveal your tr...

If you're trying to navigate the often complex and ever-changing landscape of Google Ads for an online store, Jeremy Young has built this resource specifically for you. Google Ads Unleashed | Winning Strategies for E-Commerce Marketers cuts through the noise to deliver practical, actionable advice. Jeremy focuses squarely on the tactics and insights that actually move the needle for online retailers, moving beyond theory into what works right now. Episodes break down real campaign structures, bidding strategies for shopping ads, and how to interpret data to improve return on ad spend. You'll hear detailed analyses of common pitfalls and advanced techniques for scaling profitable campaigns, all discussed with a focus on direct application. This isn't about vague concepts; it's a hands-on guide for marketers and agency professionals who need to see tangible results from their advertising budget. Tune in to this business and marketing podcast for clear explanations and strategic deep dives that aim to make your e-commerce advertising more efficient and effective.
Author: Language: en-gb Episodes: 100

Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
Podcast Episodes
Your Q4 Secret Weapon - Demand Gen Campaigns [not-audio_url] [/not-audio_url]

Duration: 13:33
Send us Fan Mail In this Google Ads Unleashed episode, hist Jeremy Young reveals why Demand Gen campaigns are the secret weapon for Q4 success. Explore how to build high-performing Demand Gen campaigns for Black Friday a…
New Game-Changing PMax & Shopping Update! [not-audio_url] [/not-audio_url]

Duration: 10:05
Send us Fan Mail In this episode of Google Ads Unleashed, host Jeremy Young dives into Google's game-changing update on Performance Max (PMax) and Shopping campaigns. Learn how the new ad rank dynamics between PMax and S…
How I Cut Lead Costs by 40% Without Increasing Ad Spend [not-audio_url] [/not-audio_url]

Duration: 14:14
Send us Fan Mail In this episode of Google Ads Unleashed, Jeremy Young shares how he slashed lead costs by 40% without increasing ad spend. Discover the step-by-step process that optimised conversion tracking, revamped c…
3 Google Ads Strategies No One Is Talking About [not-audio_url] [/not-audio_url]

Duration: 14:05
Send us Fan Mail In this episode of Google Ads Unleashed, Jeremy Young shares three underused Google Ads strategies that can supercharge your campaigns. Discover how leveraging scripts, remarketing, and ad customisers ca…
Are PPC Events Worth It? [not-audio_url] [/not-audio_url]

Duration: 9:55
Send us Fan Mail In this episode of Google Ads Unleashed, host Jeremy Young shares his experience attending Brighton SEO and explores whether PPC events are worth the investment. He dives into the quality of content, net…
Copy This 8-Step Plan to Smash Q4 [not-audio_url] [/not-audio_url]

Duration: 15:54
Send us Fan Mail "Copy This 8-Step Plan to Smash Q4" is your go-to guide for dominating Google Ads during the most lucrative shopping season of the year. In this episode of the Google Ads Unleashed Podcast, you'll get a…
Save $$$ With Portfolio Bid Strategies [not-audio_url] [/not-audio_url]

Duration: 12:26
Send us Fan Mail Want to save money on your Google Ads campaigns? In this episode of the Google Ads Unleashed podcast, host Jeremy dives into the power of portfolio bid strategies. Jeremy breaks down how these underutili…
How Google Ads Attribute Conversions: With Vince Wagenknecht [not-audio_url] [/not-audio_url]

Duration: 43:01
Send us Fan Mail Wonder how Google Ads tracks conversions? In this episode, host Jeremy is joined by Vince Wagenknecht who breaks down the complexities of Google Ads conversion attribution and shares insights into his in…
Google Ads or Amazon Ads? Amazon Insights with Elizabeth Greene [not-audio_url] [/not-audio_url]

Duration: 51:45
Send us Fan Mail In this episode of Google Ads Unleashed, Elizabeth Greene, Co-Founder of Junglr, dives into mastering Amazon Ads. Discover how building a quality-focused Amazon agency, making data-driven decisions, and…