Navigating the Complex World of Tracking and Analytics: With Luc Nugteren

Navigating the Complex World of Tracking and Analytics: With Luc Nugteren

Author: Jeremy Young October 20, 2025 Duration: 38:42
Send us Fan Mail Tracking and analytics have never been more complex, or more critical. In this episode, Jeremy sits down with Luc Nugteren, one of Europe’s top tracking specialists, to unpack what’s really happening with consent mode, server-side tracking, and offline conversions. You’ll learn how to build a compliant, high-accuracy setup that Google actually rewards and why most advertisers are still getting it wrong. Follow Luc on LinkedIn: https://www.linkedin.com/in/luc-nugteren/ Get in ...

If you're trying to navigate the often complex and ever-changing landscape of Google Ads for an online store, Jeremy Young has built this resource specifically for you. Google Ads Unleashed | Winning Strategies for E-Commerce Marketers cuts through the noise to deliver practical, actionable advice. Jeremy focuses squarely on the tactics and insights that actually move the needle for online retailers, moving beyond theory into what works right now. Episodes break down real campaign structures, bidding strategies for shopping ads, and how to interpret data to improve return on ad spend. You'll hear detailed analyses of common pitfalls and advanced techniques for scaling profitable campaigns, all discussed with a focus on direct application. This isn't about vague concepts; it's a hands-on guide for marketers and agency professionals who need to see tangible results from their advertising budget. Tune in to this business and marketing podcast for clear explanations and strategic deep dives that aim to make your e-commerce advertising more efficient and effective.
Author: Language: en-gb Episodes: 100

Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
Podcast Episodes
Why You Can't See Your Own Google Ads (And Why It Doesn't Matter) [not-audio_url] [/not-audio_url]

Duration: 12:58
Send us Fan Mail Can't see your own Google Ads? Don't panic — but also, stop searching for them. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down every reason your ads might not be showi…
How to Repurpose Winning Demand Gen Creatives (Before They Burn Out) [not-audio_url] [/not-audio_url]

Duration: 7:28
Send us Fan Mail Your Demand Gen creatives are crushing it… then suddenly performance drops. In this episode of Google Ads Unleashed, hosr Jeremy reveals the “Zombie Campaign” strategy, a simple Google Ads Demand Gen tac…
Is Bidding on Your Own Brand a Waste of Money? [not-audio_url] [/not-audio_url]

Duration: 16:01
Send us Fan Mail Your branded campaign shows the highest ROAS, but is it your least incremental channel? In this episode of Google Ads Unleashed, host Jeremy unpacks the real truth about brand bidding, attribution vs inc…
Stop Copying Your Competitors: Reverse Benchmarking in Google Ads [not-audio_url] [/not-audio_url]

Duration: 14:27
Send us Fan Mail Stop copying competitors in Google Ads—win by standing out. In this episode of Google Ads Unleashed, host Jeremy breaks down “reverse benchmarking,” inspired by Rory Sutherland, and explains why differen…
How Branded Search Can Destroy Your Business [not-audio_url] [/not-audio_url]

Duration: 21:23
Send us Fan Mail Is your competitor stealing your branded traffic and your revenue? In this episode of Google Ads Unleashed, host Jeremy reveals a real Google Ads audit where a rival hijacked branded search, crushed impr…
Why ROAS Is Lying to You: With Google Ads Expert Thomas Eccel [not-audio_url] [/not-audio_url]

Duration: 39:15
Send us Fan Mail Is ROAS telling you the truth—or quietly killing your profits? In this episode of Google Ads Unleashed, host Jeremy sits down with Google Ads expert Thomas Eccel to unpack why ROAS is often misleading an…