Stop Copying Your Competitors: Reverse Benchmarking in Google Ads

Stop Copying Your Competitors: Reverse Benchmarking in Google Ads

Author: Jeremy Young February 23, 2026 Duration: 14:27
Send us Fan Mail Stop copying competitors in Google Ads—win by standing out. In this episode of Google Ads Unleashed, host Jeremy breaks down “reverse benchmarking,” inspired by Rory Sutherland, and explains why differentiation beats imitation in competitive auctions. Learn how messaging, positioning, pricing strategy, and product-market fit impact Google Ads performance more than hacks or automation ever will. Rory Sutherland clip 1: https://www.youtube.com/shorts/MGrbru05VzE R...

If you're trying to navigate the often complex and ever-changing landscape of Google Ads for an online store, Jeremy Young has built this resource specifically for you. Google Ads Unleashed | Winning Strategies for E-Commerce Marketers cuts through the noise to deliver practical, actionable advice. Jeremy focuses squarely on the tactics and insights that actually move the needle for online retailers, moving beyond theory into what works right now. Episodes break down real campaign structures, bidding strategies for shopping ads, and how to interpret data to improve return on ad spend. You'll hear detailed analyses of common pitfalls and advanced techniques for scaling profitable campaigns, all discussed with a focus on direct application. This isn't about vague concepts; it's a hands-on guide for marketers and agency professionals who need to see tangible results from their advertising budget. Tune in to this business and marketing podcast for clear explanations and strategic deep dives that aim to make your e-commerce advertising more efficient and effective.
Author: Language: en-gb Episodes: 100

Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
Podcast Episodes
Google Ads Account Hacked: What Happens Next & Exactly How to Recover [not-audio_url] [/not-audio_url]

Duration: 12:50
Send us Fan Mail Your Google Ads account just got hacked, thousands spent in minutes on fraudulent campaigns. Here's exactly what happens next and how to recover. In this episode of the Google Ads Unleashed Podcast, host…
How to Use Advertorials to Reach Cold Audiences on Google Ads [not-audio_url] [/not-audio_url]

Duration: 16:45
Send us Fan Mail When your Google Ads stop scaling, it's usually because you've run out of product-aware traffic, and advertorials are how you fix that. In this episode of the Google Ads Unleashed Podcast, host Jeremy de…
Why You Can't See Your Own Google Ads (And Why It Doesn't Matter) [not-audio_url] [/not-audio_url]

Duration: 12:58
Send us Fan Mail Can't see your own Google Ads? Don't panic — but also, stop searching for them. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down every reason your ads might not be showi…