Juan Bendana: Confidence Is a Verb

Juan Bendana: Confidence Is a Verb

Author: Chris Schembra July 13, 2025 Duration: 51:41

Episode Description

In this electrifying episode of Gratitude Through Hard Times, Chris Schembra sits down with transformational speaker, coach, and author Juan Bendana, whose new book Confident by Choice is poised to reshape how we think about courage, action, and self-belief.

This conversation dives deep into a liberating truth: confidence isn’t a fixed trait—it's a daily decision. Together, Chris and Juan unpack the Confidence Cycle, a four-part science-backed framework (Micro Energy → Micro Courage → Micro Action → Micro Proof) designed to help everyday people break through fear and build an inspired life—one step at a time.

But this episode is more than a framework. It’s a heart-to-heart about mentorship, identity, failure, and the beauty of baby steps. Juan opens up about battling binge eating, hitting rock bottom, and how a good friend’s invitation to California helped him reset his entire life. From the weight of imposter syndrome to the surprising science behind confidence and Olympic achievement, Juan reminds us that we are all capable of change—especially when we stop trying to get it perfect and start moving with purpose.

If you’ve ever felt stuck, scared, or unsure where to begin, this episode is your signal to start. Listen in, take a breath, borrow some belief, and get ready to build the life you know is waiting for you.

 

10 Quotes from the Episode:

  1. “Confidence is not the absence of self-doubt. It’s the willingness to act anyway.” – Juan Bendana
     
  2. “The way out is through. And the way through is trust.” – Chris Schembra
     
  3. “Confident people spend more time with self-doubt than less confident people. They just have a better relationship with it.” – Juan Bendana
     
  4. “When something bad happens, most people ask, ‘What’s wrong with me?’ Confident people ask, ‘What do I do next?’” – Juan Bendana
     
  5. “Energy is the spark. Courage is the ignition. Action is the engine. Proof is the fuel.” – Chris Schembra
     
  6. “You can borrow someone else’s confidence. Just try on their life like it’s a fresh pair of Jordans.” – Juan Bendana
     
  7. “You wouldn’t worry so much about what others think of you if you realized how seldom they do.” – Eleanor Roosevelt (quoted by Juan)
     
  8. “The people in your life need you more than you think. Build your confidence, then give it away.” – Juan Bendana
     
  9. “Olympians aren’t born more confident. They just commit to small steps over time.” – Chris Schembra
     
  10. “I’m not there… yet. That single word creates space for growth, grace, and transformation.” – Juan Bendana
     

10 Key Takeaways:

  1. Confidence is a process, not a personality trait. It’s something we build through micro decisions, not something we’re born with or without.
     
  2. Micro Energy is the foundation. Whether it’s rest, excitement, curiosity, or joy—building momentum starts with finding even the smallest spark.
     
  3. Micro Courage means choosing discomfort on purpose. Confidence grows when we lean into fear, not when we avoid it.
     
  4. Micro Action is where transformation begins. Even walking to the gym without going inside can be a powerful first step.
     
  5. Micro Proof is confidence in motion. Success and failure both offer evidence that we’re capable of growth.
     
  6. You don’t have to do it alone. Mentorship, community, and borrowed belief are part of the journey.
     
  7. Failure builds confidence when it’s reframed. Trying and failing proves you had the courage to show up, and that’s enough.
     
  8. Imposter syndrome is a sign of growth. It shows you're operating at your edge, where confidence can be forged.
     
  9. Language matters. Swapping “I can’t” for “I can’t… yet” changes fixed mindsets into growth mindsets.
     
  10. Confidence creates identity shifts. When you accumulate enough proof, you don’t just act differently—you become someone new.
     

Suggested Follow-Up Actions for Listeners:

  1. Pre-order Juan’s book Confident by Choice (link in show notes)—and send it to someone who needs a boost of belief.
     
  2. Do one micro action today toward a goal you’ve been putting off—send the email, take the walk, make the ask.
     
  3. Reflect and journal: Where in your life are you telling yourself "I'm not enough"? Rewrite that story with "...yet."
     
  4. Send a voice note to a friend or team member with words of confidence. “You’re amazing. I’m glad you’re here.”
     
  5. Reach out to Juan on LinkedIn and say “You’re welcome”—as a callback to the moment he thanked all the strivers listening.
     

Episode Links:

  • 📚 Pre-Order Confident by Choice by Juan Bendana
  • 🌐 Follow Juan on LinkedIn
  • 📨 Contact Juan directly via email in the show notes

     

🎧 Subscribe to 

Gratitude Through Hard Times

 on Apple Podcasts, Spotify, or your favorite app


Chris Schembra, known as the "Gratitude Guru" by USA Today and a columnist for Rolling Stone, hosts Gratitude Through Hard Times. For nearly a decade, he has traveled the globe facilitating meaningful human connection, work that extends directly from his #1 Wall Street Journal bestselling book of the same name. In this podcast, he moves beyond simple self-help platitudes, creating a space where ancient Stoic wisdom meets contemporary neuroscience and psychology. Each episode is a practical exploration of how to find genuine appreciation and resilience not in spite of difficulty, but because of it. Schembra acts as both guide and fellow traveler, using his experience as a dinner host and facilitator to frame profound questions and share conversations that dissect the mechanics of fulfillment. Listeners will hear a blend of personal narrative, philosophical insight, and actionable science, all aimed at reframing life's inevitable challenges. This isn't about blind optimism; it's about building a durable, grounded perspective that serves in both business and personal relationships, in moments of entrepreneurial stress and cultural shifts. The Gratitude Through Hard Times podcast provides a thoughtful, evidence-based toolkit for anyone seeking to cultivate a deeper sense of purpose and connection in a complex world, proving that gratitude is a skill forged precisely when it feels most out of reach.
Author: Language: English Episodes: 100

Gratitude Through Hard Times
Podcast Episodes
Shona Schwartz: Focus on Internal Success [not-audio_url] [/not-audio_url]

Duration: 35:56
Are you tired of constantly comparing yourself to others? Do you feel like you're not measuring up to society's standards of success? In this episode of "Gratitude Through Hard Times," host Chris Schembra interviews Shau…
Ari Hoffman: Gratitude to the Customer [not-audio_url] [/not-audio_url]

Duration: 39:47
In the world of marketing, customer advocacy has moved in recent years from a piecemeal hit-or-miss effort to a scalable discipline and Ari Hoffman is at the forefront. Vice President of Customer Marketing & Advocacy at…
Jim Harter: Culture Shock [not-audio_url] [/not-audio_url]

Duration: 44:57
Get ready for fascinating and relevant insights on this episode of Gratitude Through Hard Times, featuring Jim Harter, PhD, Gallup’s Chief Scientist of Workplace Management and Wellbeing. He’s sharing with Host Chris Sch…
Drahomíra Mandikova: Create Meaningful Connections [not-audio_url] [/not-audio_url]

Duration: 44:08
On this very special episode Gratitude Through Hard Times, Host Chris Schembra and his guest, Drahomíra Mandikova, celebrate meaningful connection and its power to generate profitable solutions not just for shareholders…
Gerry Powell: Our Life's Awakening [not-audio_url] [/not-audio_url]

Duration: 38:56
You’ve got the business, the car, the boat, the house. You’re blessed with a great family, friends, access to more than your wildest dreams. But something is missing. Something is gnawing at you. If this sounds familiar,…
Loren Greiff: Portfolio Rocket [not-audio_url] [/not-audio_url]

Duration: 47:53
These are bumpy times economically and for many of us it’s a period of professional redefinition. What path are we on and is it the career we truly desire? How can we best showcase our skill sets and the value-add we bri…
Geoff McDonald: Mental Health and Wellbeing [not-audio_url] [/not-audio_url]

Duration: 33:41
This episode of Gratitude Through Hard Times issues an unmistakable call to action: Join the crusade for workplace openness and compassion! Host Chris Schembra’s guest, Geoff McDonald, is explaining the business and mora…
Galen Hair: Embracing Purpose [not-audio_url] [/not-audio_url]

Duration: 47:33
Have you transcended the transactional? Host Chris Schembra’s guest on this episode of Gratitude Through Hard Times embodies the abundance that flows from giving without the constant expectation of receiving in return. G…
Robert Glazer: Elevate Your Team [not-audio_url] [/not-audio_url]

Duration: 38:13
Do you know your four key quadrants and how to bring them into balance? On this episode of Gratitude Through Hard Times, Host Chris Schembra welcomes back best-selling author Robert Glazer, who is taking us inside his El…
Hillary Walsh: New Frontiers [not-audio_url] [/not-audio_url]

Duration: 45:25
Dear You! On this episode of Gratitude Through Hard Times an immigration activist and legal powerhouse teaches us how to write letters to the selves we intend to become. Hillary Walsh, President and Founder of New Fronti…