174. A Subscription Model Transformed Jeff Siewicki’s Farm Business

174. A Subscription Model Transformed Jeff Siewicki’s Farm Business

Author: Grazing Grass June 11, 2025 Duration: 1:15:29

In this episode of the Grazing Grass Podcast, we're joined by Jeff Siewicki of Vital Mission Farm in South Carolina. Jeff shares his journey from raising 25 chickens for personal use to building a thriving regenerative poultry business focused on pasture-raised ducks and turkeys. With a background in science and no prior farming experience, Jeff candidly discusses how he learned everything from scratch—facing the steep learning curves of pasture poultry, selling wholesale to top chefs, and ultimately pivoting to a hyperlocal subscription-based model for direct-to-consumer sales.

Topics Covered:

  • Starting with chickens, transitioning to ducks and turkeys
  • Challenges and benefits of pasture-raised poultry
  • Lessons from selling wholesale to restaurants pre-COVID
  • Pivoting during the pandemic to direct-to-consumer sales
  • Creating value-added products like duck prosciutto and pet treats
  • Launching and refining a customized local subscription box
  • Online marketing and building an effective digital storefront
  • Advice for farmers on capturing leads and converting sales

Why You Should Listen:
If you're a grass-based producer exploring poultry, value-added products, or direct-to-consumer models, this episode is packed with practical advice and real-world experience. Jeff doesn’t sugarcoat the hard lessons learned, but he also shares the wins—from building customer relationships at farmers markets to crafting a high-margin subscription service. Whether you’re looking to improve your margins, expand product offerings, or shift from wholesale to DTC, Jeff’s story is full of inspiration and actionable insights.


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There’s a quiet revolution happening in the fields and pastures, one that ties the health of the soil directly to the health of a farm’s bottom line. Grazing Grass Podcast | Rotational Grazing, Soil Health & Profitable Livestock Farming is a part of that conversation, sitting down with the men and women who are putting regenerative principles into daily practice. Hosted by Grazing Grass, each episode feels like a candid chat across a fence line, moving beyond theory into the tangible details of managing livestock on grass. You’ll hear farmers recount their own journeys-what prompted their shift in thinking, the logistical hurdles of changing their operation, and the outcomes they’ve witnessed in their land and ledger books. A recurring segment called "Over Grazing" digs into the specific problems and hard-won lessons that come with this way of farming. This isn’t just a science or nature podcast; it’s a practical resource built on shared experience, aiming to strengthen a community where knowledge about profitable, grass-based systems is passed along openly. Tune in for honest stories that get to the root of what it means to work with the land.
Author: Language: English Episodes: 100

Grazing Grass Podcast | Rotational Grazing, Soil Health & Profitable Livestock Farming
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