In Part 3, Allen LaMere joins the conversation on pricing with hard-earned insights into why charging what you're truly worth is the only way to run a profitable, tax-ready landscaping business.
Are You Charging Enough? The Truth About Lawn Care Pricing
🎟️ Equip Expo 2025
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🎥 Watch All Replays Now — Includes Brandon Gray, Andy Mulder, Jason Creel, Paul Jamison & more. Learn pricing, profit, burnout prevention, and how to scale smart.
📦 Business-Building Resources by Paul
Price Increase Letter Template
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How to Build a Thriving Lawn Care Business
Cut That Grass and Make That Cash
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Green Industry Podcast
For anyone who makes their living from lawns and landscapes, the daily grind involves far more than just mowing and planting. Running a successful operation demands a sharp business mind alongside green industry expertise. That’s the space where Green Industry Podcast lives, hosted by Paul Jamison, who brings his own hands-on experience in lawn care and landscaping to every conversation. Instead of generic advice, you’ll hear frank discussions with established leaders and innovators who have navigated the same challenges you face. Episodes dig into the nitty-gritty of practical strategies-from refining your pricing model and improving client retention to streamlining operations and effective team management. The focus is consistently on actionable ideas that can directly impact your bottom line, making it a vital resource for entrepreneurs and career professionals aiming to build a more resilient and profitable business. This podcast cuts through the noise, offering real-world insights that help you grow not just your grass and gardens, but your company’s future. Tune in for a dose of clarity and concrete steps you can apply immediately.
Podcast Episodes
Is Staying Small the Right Call? Solo Lawn Care Pros & Cons (Part 1)
In Part One of this business growth series, we dive deep into the raw pros and cons of running a one-crew lawn care setup, exploring how staying small can protect your profit margins and quality control, while also addre…
Overcoming Financial Chaos: A Blueprint for Landscaping Contractors
On this special episode we review the book Level Up Your Money, unpacking the dangerous financial illusions that trap small business owners and sharing actionable frameworks—like the Profit First system—to help you build…
Growing Your Lawn Care Business: Expert Tips and Strategies
In this episode of the Green Industry Podcast, Paul and Larry dives into essential business strategies, operations advice, and industry insights designed to help you build a more profitable and efficient lawn care compan…
Cornell Mack on the Win at Life Event & Prepping for Equip Expo
Broadcasting live from the Turf Mutt Great Lawn during an official GUINNESS WORLD RECORDS™ attempt, host Paul Jamison sits down with special guest Cornell Mack to discuss the upcoming Equip Expo, his highly anticipated W…
Sitting Down with Mike Garvey: Autonomous Zero-Turns and the Future of Lawn Care
Broadcasting live from the Turf Mutt Great Lawn in Louisville, host Paul Jamison is joined by industry expert Michael Garvey to discuss an epic GUINNESS WORLD RECORDS™ attempt and the game-changing, fully autonomous tech…
Building a Professional Online Presence That Wins High-Paying Bids
Paul Jamison and Footbridge Media's Chris Lonergan dive into the future of digital marketing, revealing how artificial intelligence is changing local search and outlining the exact steps you need to take to ensure your l…
Equip Expo is SOLD OUT! Big Changes Ahead & a World Record Attempt w/ Kris Kiser
Host Paul Jamison sits down with OPEI President Kris Kiser on the TurfMutt Great Lawn to discuss Rehlko's exciting GUINNESS WORLD RECORDS™ attempt, the massive growth of a completely sold-out Equip Expo, and the huge cha…
Chasing History: Rehlko's Official GUINNESS WORLD RECORDS™ Mowing Attempt
Join host Paul Jamison at the TurfMutt Great Lawn in Louisville, Kentucky, as Rehlko puts their Command PRO® 41 hp engine under extreme real-world load in an official attempt to set the GUINNESS WORLD RECORDS™ title for…
Stop Leaving Money on the Table (Part 2)
Paul Jamison breaks down the exact strategies and action steps you need to confidently raise your prices this season, ensuring your lawn care business stays highly profitable even as costs go up. Price Increase Letter Te…
Know Your Numbers: Exposing the Hidden Costs of Your Lawn Care Business
Paul Jamison exposes the hidden overhead expenses quietly eating away at your profit margins and breaks down exactly why skyrocketing fuel costs mean you must raise your prices immediately to protect your lawn care busin…