Marketing for Booked Jobs, Not Just Brand – Lawn Care Reality Check

Marketing for Booked Jobs, Not Just Brand – Lawn Care Reality Check

Author: Paul Jamison | Lawn Care + Landscaping February 13, 2026 Duration: 23:07

In this episode of The Green Industry Podcast, host Paul Jamison sits down with Chris Lonergan from Footbridge Media to reveal why blindly copying big business marketing tactics can hurt local lawn care companies, emphasizing the advantages of focusing on local density, quick wins, relationships, and job-booking strategies over national-scale branding.

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For anyone who makes their living from lawns and landscapes, the daily grind involves far more than just mowing and planting. Running a successful operation demands a sharp business mind alongside green industry expertise. That’s the space where Green Industry Podcast lives, hosted by Paul Jamison, who brings his own hands-on experience in lawn care and landscaping to every conversation. Instead of generic advice, you’ll hear frank discussions with established leaders and innovators who have navigated the same challenges you face. Episodes dig into the nitty-gritty of practical strategies-from refining your pricing model and improving client retention to streamlining operations and effective team management. The focus is consistently on actionable ideas that can directly impact your bottom line, making it a vital resource for entrepreneurs and career professionals aiming to build a more resilient and profitable business. This podcast cuts through the noise, offering real-world insights that help you grow not just your grass and gardens, but your company’s future. Tune in for a dose of clarity and concrete steps you can apply immediately.
Author: Language: English Episodes: 100

Green Industry Podcast
Podcast Episodes
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The Big Announcement: Profit Accelerator LIVE is Here! [not-audio_url] [/not-audio_url]

Duration: 22:28
The conversation continues in Part 2 as Paul Jamison and Naylor Taliaferro transition from pricing strategies to a massive announcement for the green industry. Naylor drops all the exciting details about his brand-new, u…
How to Stop Underpricing Your Jobs (w/ Naylor Taliaferro) - Part 1 [not-audio_url] [/not-audio_url]

Duration: 29:22
Are you working yourself into the ground but still struggling to see a healthy profit margin? In Part 1 of this exclusive interview, Paul Jamison sits down with green industry veteran Naylor Taliaferro to tackle one of t…
Mastering the Language of Business & Profit First with Joey Coberly [not-audio_url] [/not-audio_url]

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In this episode, bookkeeping expert Joey Coberly returns to share how mastering your numbers and implementing the Profit First system can completely eliminate your tax season stress. We also discuss how casting a clear v…
Fire Your Worst Clients This Spring (And Make More Money) [not-audio_url] [/not-audio_url]

Duration: 33:13
Discover why the peak of the spring rush is the perfect time to professionally fire your lowest-paying, highest-maintenance clients so you can eliminate stress and maximize your route's profitability. 🎟️ Equip Expo 👉 Sav…
Stop Guessing Your Numbers: Direct vs. Indirect Costs Explained [not-audio_url] [/not-audio_url]

Duration: 43:27
Discover the exact math behind calculating your true overhead and real billable hours for a two-man lawn care crew so you can stop guessing on your quotes and start pricing for actual profit. 🎟️ Equip Expo 👉 Save 50% off…
Why Saying "Yes" to the Wrong Client Costs You Thousands [not-audio_url] [/not-audio_url]

Duration: 34:57
Discover why saying "yes" to every out-of-route or one-off job is silently destroying your profitability, and learn the exact strategies to professionally turn down bad leads so you can build a highly dense, stress-free…