Creating Value vs Showing Value

Creating Value vs Showing Value

Author: Leslie Presnall January 30, 2024 Duration: 16:42
In this episode, I'm breaking down the difference between creating value on social media and showing the value of what you offer. Tune into this episode to learn: Why you need both types of content to set yourself apart as that local go-to person and to sell your servicesExamples of each type of contentHow to not get stuck giving too much away or sharing too much valueMentioned in this episode: Work with me inside The Localpreneur Academy Follow me on Instagram @‌lesliepresnallDownload my Fre...

Leslie Presnall operates at the unique intersection of practical marketing and personal development, a combination that defines Grow Your Local Business. This isn't just about generic online tips; it's a focused conversation for brick-and-mortar shops, service providers, and community-based entrepreneurs who feel their growth is limited by geography. Leslie brings her dual expertise as a local marketing expert and life coach to each episode, dismantling the idea that strategy and mindset are separate pursuits. You'll hear actionable plans for connecting with your immediate community, from refining your message to leveraging hyper-local networks, paired with the psychological shifts necessary to execute them consistently. The podcast delves into the real challenges of standing out in a specific town or city, moving beyond theory to address the daily decisions that lead to a more visible and resilient business. It's for the owner who knows their service is valuable but struggles to turn local awareness into a reliable client roster. Through candid discussions and concrete examples, this series provides the dual toolkit for sustainable growth-the tactical how-to for your market and the internal clarity to see it through. Tune in for a resource that understands the particular rhythm and relationships of operating locally, offering a steady stream of relevant insight for your entrepreneurial journey.
Author: Language: en-us Episodes: 100

Grow Your Local Business
Podcast Episodes
The best time to host local events, classes and workshops [not-audio_url] [/not-audio_url]

Duration: 8:07
This week’s episode is a little different. I’m sharing a short coaching clip from inside The Localpreneur Academy, where one of my students asked a question so many local business owners have: When is the best time to ho…
Why You’re Afraid to Be the Fully Booked Local Go-To [not-audio_url] [/not-audio_url]

Duration: 11:39
So many local business owners say they want to be fully booked, more known in their city, and have more demand for what they do… but then their brain immediately jumps to everything that could feel hard about that. More…
What to Do When There’s Interest But No Sales Yet [not-audio_url] [/not-audio_url]

Duration: 16:16
Do you have inquiries, interest, and people telling you they love what you’re doing… but it’s not turning into sales yet? Do you feel like something is just “off” and you need to change something to get people to buy? Ma…
MVP: How Too Many Offers Are Slowing Down Your Local Sales [not-audio_url] [/not-audio_url]

Duration: 20:34
In this Most Valuable Podcast episode, I'm re-sharing how having too many offers in your local business is slowing down your sales. I’m walking you through SIX different ways this shows up for local business owners — fro…
What’s the Deal with Instagram Hashtags in 2026? [not-audio_url] [/not-audio_url]

Duration: 9:42
Are hashtags still relevant on Instagram in 2026… or are they basically pointless now? There’s a lot of confusion around hashtags right now, especially with so many people saying different things. In this episode, Leslie…
Why You're Waiting To Feel Established [not-audio_url] [/not-audio_url]

Duration: 12:54
Are you waiting for something outside of you to finally make you feel more confident, more legit or more established in your city? In this episode, Leslie breaks down one of the sneaky thoughts that can keep local busine…