The best time to host local events, classes and workshops

The best time to host local events, classes and workshops

Author: Leslie Presnall May 12, 2026 Duration: 8:07
This week’s episode is a little different. I’m sharing a short coaching clip from inside The Localpreneur Academy, where one of my students asked a question so many local business owners have: When is the best time to host a local event, workshop, or class? Most people immediately think the answer is about choosing the right day or time based on their demographic or asking their audience what works best for their schedule. And while that advice can be helpful, I gave my students a different ...

Leslie Presnall operates at the unique intersection of practical marketing and personal development, a combination that defines Grow Your Local Business. This isn't just about generic online tips; it's a focused conversation for brick-and-mortar shops, service providers, and community-based entrepreneurs who feel their growth is limited by geography. Leslie brings her dual expertise as a local marketing expert and life coach to each episode, dismantling the idea that strategy and mindset are separate pursuits. You'll hear actionable plans for connecting with your immediate community, from refining your message to leveraging hyper-local networks, paired with the psychological shifts necessary to execute them consistently. The podcast delves into the real challenges of standing out in a specific town or city, moving beyond theory to address the daily decisions that lead to a more visible and resilient business. It's for the owner who knows their service is valuable but struggles to turn local awareness into a reliable client roster. Through candid discussions and concrete examples, this series provides the dual toolkit for sustainable growth-the tactical how-to for your market and the internal clarity to see it through. Tune in for a resource that understands the particular rhythm and relationships of operating locally, offering a steady stream of relevant insight for your entrepreneurial journey.
Author: Language: en-us Episodes: 100

Grow Your Local Business
Podcast Episodes
The Power of Zooming Out In Your Marketing [not-audio_url] [/not-audio_url]

Duration: 7:38
After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales. In this episode, you'll learn how “zooming out” in…
Working In Your Business When You're Not Motivated [not-audio_url] [/not-audio_url]

Duration: 15:26
If you’ve ever had those days (or weeks) where you just can’t seem to find your motivation — this episode is for you. In this coaching-style conversation, I share a real moment with one of my students inside The Localpre…
Competitor-Based Decisions [not-audio_url] [/not-audio_url]

Duration: 15:40
Have you ever stopped yourself from posting, networking or asking for support… all because of your competitors? I see this all the time with local business owners. Instead of making decisions based on their best clients,…
Are You Stuck in This Cycle That Keeps You Unbooked? [not-audio_url] [/not-audio_url]

Duration: 18:03
You can get fully booked in a year or less. I see my clients do it all the time. Some even in just a few months. But most local business owners never make it there. Not because they aren’t talented or hardworking… but be…
How To Market Your Business Before You Have Clients [not-audio_url] [/not-audio_url]

Duration: 9:06
When you’re just starting your business, one of the biggest challenges is figuring out how to market yourself without client work, testimonials, or a portfolio to share. Most business owners get stuck thinking they have…
5 Things You Don’t Need to Get Your First Local Clients [not-audio_url] [/not-audio_url]

Duration: 27:25
So many local business owners get stuck behind the scenes waiting until everything looks perfect and “ready” before they start putting themselves out there. The problem is that waiting costs you time, energy and clients.…
MVP: The Lifetime Return [not-audio_url] [/not-audio_url]

Duration: 23:59
In this Most Valuable Podcast episode, we’re exploring the lifetime return on investments you make in your business. And not just money investments but also time and energy investments. How will your actions and commitme…
Why Instagram Growth Advice Doesn’t Work for Local Business Owners [not-audio_url] [/not-audio_url]

Duration: 16:05
Unfortunately, most Instagram growth advice out there is designed for influencers and online businesses — not local service providers. That’s why so many local business owners waste so much time posting Reels, chasing vi…
4 Ways Local Business Owners Can Make Time for Marketing [not-audio_url] [/not-audio_url]

Duration: 17:05
Do you ever feel like marketing or "create social media post" just keeps getting added to the bottom of your to-do list? You want to be consistent, you know it’s important, but between working with clients, working in yo…