Growing a Plant Business, A Marriage and A Community of Plant Parents with @mrstannertheplanter

Growing a Plant Business, A Marriage and A Community of Plant Parents with @mrstannertheplanter

Author: Maria Failla- Happy Plant Lady and Author of Growing Joy: The Plant Lover's Guide to Cultivating Happiness February 17, 2026 Duration: 1:05:07
Growing Joy with Plants - Wellness Rooted in Nature, Houseplants, Gardening and Plant Care
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Have you ever wondered what it takes to turn a passion for plants into a thriving business? Join me as I sit down with Erika, the incredible wife of Tanner the Planter, to explore their inspiring journey in the plant business. From their unexpected meeting during a lunch break to co-owning the flourishing plant shop, Famous in Oregon, which opened its doors during the pandemic, Erika shares the heartfelt story behind their love and entrepreneurial spirit. This episode is packed with insights on how to cultivate joy and wellness through plants, and you won't want to miss it!

Erika opens up about the challenges they faced transitioning from separate careers in education and party rentals to becoming plant business partners. With a focus on community and customer relationships, she emphasizes the importance of setting boundaries and valuing their time as they navigate the ups and downs of entrepreneurship. Together, they balance their strengths—Erika shines in customer care while Tanner excels in operations—creating a harmonious dynamic that fuels their passion for plants.

Throughout our conversation, we also touch on practical topics that every plant parent can benefit from, including watering tips, how to get rid of gnats, and the best strategies for repotting plants. Plus, we dive into the world of plant pests, discussing how to deal with scale insects and other plant diseases that can threaten your beloved greens. Erica even shares some of their exciting future plans, including a new product line and Tanner's upcoming book, which promises to be a must-read for plant lovers everywhere.

This episode is a joyful exploration of love, partnership, and the healing power of nature. Whether you're a seasoned plant parent or just starting your journey into the world of gardening, there's something here for everyone. So, grab your favorite plant, settle in, and let's grow some joy together!

In this episode, we learn:

  • [04:30] Meet Erika from Tanner the Planter and Famous in Oregon!
  • [05:49] How did Erika and Tanner first meet and start dating?
  • [07:08] Erika’s background in education and administration
  • [11:21] Erika’s first experience with entrepreneurship
  • [13:36] How their plant business actually runs today (storefront, live sales, shipping center)
  • [15:15] The Wild & Free Garden
  • [17:14] Live selling plant shop
  • [21:02] Where did the name "Famous in Oregon" actually come from?
  • [23:50] How did they start and scale content to millions of followers?
  • [27:55] Turning customer data points into education, content, and book!
  • [29:22] How Erika and Tanner's strengths/weaknesses help the business
  • [31:27] The team that runs the day-to-day operations
  • [33:23] How did their plant shop look for the first two years?
  • [35:01] Brick-and-mortar slowing down (and why online live sales now carry the business)
  • [37:43] What do sourcing plants, freight logistics, and dealing with growers look like?
  • [42:50] Steve's Leaves as their first supplier!
  • [45:10] What are some of their struggles? (QuickBooks, payroll, HR, legal, taxes)
  • [47:16] What makes the plant shop business worth it?
  • [48:26] What is their vision for the future of the business?
  • [49:19] Why they're turning down reality TV opportunities
  • [50:03] What makes their partnership successful?
  • [52:30] Pilates, health, and evolving together beyond the business
  • [57:01] Erika’s advice for couples working together!
  • [58:56] As the author's wife, what was it like experiencing Tanner's book launch?

 

Mentioned in our conversation:

 

Ever wonder what makes a successful plant business?

Check out the full show notes and blog here for Erika's secret!

 

Follow Erika and Tanner:

Website
Facebook
TikTok
Instagram
YouTube

 

Thank you to our episode sponsor:

Quarto: The Wild & Free Garden by Stephanie Rose

Grab The Wild & Free Garden at quarto.com and wherever books are sold. 

 

Follow Maria and Growing Joy:

Order my book: Growing Joy: The Plant Lover's Guide to Cultivating Happiness (and Plants)by Maria Failla, Illustrated by Samantha Leung

Join the Bloom and Grow Garden Party Community Platform & App AKA the plantiest and kindest corner of the internet! Get your FREE 2-week trial here!

Take the Plant Parent Personality Quiz (Get the perfect plants, projects and educational resources for YOUR Lifestyle)

Support Bloom and Grow Radio by becoming a Plant Friend on Patreon!

Instagram: @growingjoywithmaria

Tiktok: @growingjoywithmaria

Subscribe to the Growing Joy Youtube channel! /growingjoywithmaria

Website: www.growingjoywithmaria.com

Pinterest: @growingjoywithmaria


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There’s a quiet, accessible kind of wellness waiting for you on a windowsill or in a patch of soil. Growing Joy with Plants explores that very idea, moving beyond basic tips to examine how our relationship with the natural world directly nurtures our mental and emotional health. Hosted by Maria Failla, a self-proclaimed Happy Plant Lady and author of "Growing Joy: The Plant Lover's Guide to Cultivating Happiness," this podcast feels like a warm conversation with a knowledgeable friend. Maria guides you through the practicalities of keeping your houseplants alive and thriving, but the discussion always circles back to the deeper connection-how the simple acts of watering, repotting, or simply observing growth can become anchors of calm in a hectic day. Each episode digs into how gardening and engaging with nature, even in small urban spaces, offer tangible tools to manage feelings of anxiety and overwhelm. This isn't about achieving a perfect indoor jungle; it's about finding moments of peace and genuine happiness through the process of care. The underlying message throughout the podcast is a powerful and gentle reminder: tending to your plants is fundamentally an act of tending to yourself. You’ll come away with not just better plant care knowledge, but a refreshed perspective on cultivating joy in your daily routine, learning that the serenity you might seek on vacation can be rooted right in your own home.
Author: Language: English Episodes: 50

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Growing Joy with Plants - Wellness Rooted in Nature, Houseplants, Gardening and Plant Care
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