133. Psychologist Expert Reveals Top Secret Techniques to Be More Persuasive | Richard Shotton

133. Psychologist Expert Reveals Top Secret Techniques to Be More Persuasive | Richard Shotton

Author: Sean Kim April 13, 2023 Duration: 1:02:52

Richard is a behavior scientist, consultant, and the author of Illusion of Choice, and The Choice Factory, a best-selling book on how to apply findings from behavioral science to advertising. He is the founder of Astroten, a consultancy that applies behavioral science to marketing.

Top questions Richard answers in his work:

  • How do cognitive biases impact consumer decision-making?
  • What role do emotions play in driving behavior and decision-making?
  • How can marketers harness social influence to encourage consumer action?
  • How can anchoring and framing techniques be employed effectively for persuasion?
  • What's the significance of scarcity and the fear of missing out in driving behavior?

In our conversation, we go over research-backed ways to improve your persuasion skills in business & social situations, how to make faster and smarter decisions, common psychological biases we have and how to identify them, and more.

If you enjoy the podcast, would you please consider leaving a short review on ⁠Apple Podcasts/iTunes⁠ and a rating on our ⁠Spotify show⁠? It takes less than 60 seconds, and it really makes a difference.

Learn more about Richard:

  • Website: https://www.richardshotton.com/
  • Twitter: https://twitter.com/rshotton
  • Instagram: https://www.linkedin.com/in/richard-shotton-a555541/

Past guests on Growth Minds include: ⁠Robert Kiyosaki⁠ (Rich Dad Poor Dad), ⁠Steve Aoki⁠, ⁠Robert Greene⁠, ⁠Dr. Jason Fung⁠, ⁠Dr. Steven Gundry⁠, ⁠Neil deGrasse Tyson⁠, ⁠Dennis Rodman⁠, ⁠Wim Hof⁠, ⁠Robin Sharma⁠, ⁠Vanessa Van Edwards⁠, ⁠King Bach⁠, Daniel Pink, Dr. William Davis, Doctor Mike, Lewis Howes (School of Greatness), Tom Bilyeu (Impact Theory), Andrew Yang, Dr. Paul Conti, Charles Hoskinson (Ethereum), Dr. Drew (After Dark), Jo Koy, Jordan Belfort (Wolf of Wall Street), Gad Saad, Adam Carolla, Louis the Child, Vishen Lakhiani (Mindvalley), Bret Weinstein (DarkHorse Podcast), James Nestor, Dave Rubin, Scott Adams (Real Coffee with Scott Adams), and more.


Sean Kim hosts Growth Minds with Sean Kim, a podcast built on the idea that meaningful growth touches every part of our lives. Each episode features a deep, unscripted conversation with a leading voice, moving beyond simple tips to explore the philosophies and personal stories behind their success. You’ll hear from an incredibly diverse roster, from financial thinker Robert Kiyosaki and neuroscientist Dr. Andrew Huberman to cultural icons like Dennis Rodman and musicians like Steve Aoki. The discussions naturally weave through interconnected themes of physical health, mental resilience, financial wisdom, and personal relationships. Whether it’s Dr. Jason Fung breaking down metabolic health or Wim Hof explaining his breathing methods, the focus is on practical insights you can apply. This isn’t about abstract theory; it’s about the tangible habits and mindset shifts that help you build a better life. Tune in for a consistently surprising and substantive dialogue that challenges how you think about your own potential.
Author: Language: English Episodes: 100

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