Creative Hustle: Turning Passion Into an Urban Sportswear Label with Andrew Arujo

Creative Hustle: Turning Passion Into an Urban Sportswear Label with Andrew Arujo

Author: Desiree Simone July 13, 2025 Duration: 43:24

This week I sit down with Andrew Araujo, founder and designer of Kurupt Images Clothing—a bold, raw, and emotionally charged urban sportswear brand.

Andrew opens up about launching his brand in Fort Bragg, the deep meaning behind his designs, and how each piece is made to inspire individuality, self-expression, and resilience. With a mission rooted in authenticity and hard work, Kurupt Images has quickly become a standout for creatives who want their clothing to reflect real stories and real emotion.

If you're an aspiring entrepreneur, fashion lover, or someone chasing purpose through creativity, this episode delivers mindset shifts, brand-building gems, and a whole lot of inspiration.



Check out Andrew's clothing line at : https://www.kuruptimages.com/


Desiree Simone blends her expertise as a personal development and brand coach with a refreshingly honest approach in Growth on the Rocks. Each episode feels like a candid conversation with a trusted friend, one that isn't afraid to explore the messy, real-world application of self-improvement principles. You'll hear discussions that weave together practical mindset strategies, insights on navigating personal and professional relationships, and the ongoing journey of building a life that feels authentic. True to its name, this podcast doesn't present growth as a sterile, textbook process; instead, Desiree often lightens the mood, making space for laughter and the occasional libation as she delves into topics like love, self-discovery, and building a brand that aligns with your core values. The result is an engaging mix of education and relatable storytelling, perfect for anyone who wants to reflect on their own path while feeling genuinely accompanied. Tune in for a podcast that proves working on yourself can be both deeply meaningful and surprisingly enjoyable.
Author: Language: English Episodes: 100

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