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Direct-to-consumer (DtC) wine shipping enjoys exponential growth. This is a great and welcome boon to wine makers, especially smaller ones who effectively are ignored by mega wholesalers.
But the trend rattles those same near-monopoly wholesalers—Southern Glazer’s and Republic National. And they are fighting back by lobbying to restrict DtC in state legislatures and making delivery more complicated.
Fear mongering about DtC leading to minors securing alcohol is a major meme. Claim: when DtC rules are relaxed, there is more underage drinking. They offer no proof of their claim because none exists. In fact, underage drinking is historically down in the past decade.
Common sense and experience tells you teenagers are not going to order wine online to be delivered days later. Why would anyone under 21 go to that trouble when all they need do is raid their parent’s stash, recruit a friend who is over 21 to buy, buy themselves at a compliant store or with a fake ID, or simply steal from the store? That is how it has worked from time out of memory.
That is not to say DtC providers should ignore underage drinking. Many times a week I receive DtC wines from wineries who want me to review their wine. I am in my mid-70s. Delivery people still ask to see an ID the first time they come, and have me sign for the delivery every time. That is reality. Ignore the bogus scare tactics of those who oppose DtC.
The core of the problem is the entrenched hangover from Prohibition: the three-tier system. The system divides the alcohol supply chain into producer, wholesaler, and retailer. The two middle-men, the wholesaler and the retailer, each get their cut of the action and raise the product price.
Smaller wineries are not noticed by the big dog wholesalers and must make do with wine club and on-premise winery sales. That hurts the boutique wineries and deprives you of quality, small production wine experiences. As DtC opportunities increase, it benefits wineries and consumers. It hurts big wholesalers and retailers, and they are using all their lobbying clout to thwart this trend.
You can easily surmise where my sympathies lie.
Tasting notes
• Grape Creek Vineyards Cuvée Blanc White Wine, Texas 2022: Excellent mouthfeel and rich, tasty fruit backed by jaunty acidity. Sterling example of why Texas wines must be taken seriously. $24-30 Link to my review
• Three Sticks One Sky Vineyard Pinot Noir 2021: Delicious fruit, depth, length, structure. $85 Link to my review
Last round
Question: “Which hand do you use when cutting your steak?”
Answer: “I don’t use my hand, I use a knife.” Wine time.
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