This is the weekly column
October begins the 17th year of this wine column. Reflections.
• Quality wine is made by grape farmers in a vineyard, not by lab coats in a winery. When this column started, I could enjoy mass production wines manipulated by oak and tartaric acid and Mega Red. As years and tasting passed, my palate grew to more appreciate wines truer to place and variety. Supermarket mass production wines have their place, but as your wine odyssey unfolds their role diminishes.
• Wine is more complex and interesting than you can grasp in a lifetime. Anyone who claims to know everything—or almost everything—about wine just proved they do not. Wine is an infinite Fabergé egg. Opening each shell presents you with a more beautiful and fascinating layer.
• Texas wines would get there. My first publisher—of a Texas newspaper—specifically told me to avoid writing about Texas wines. They were hard for readers to buy. Winemakers struggled to find grapes and cellar practices that worked in Texas. No more. Texas wines have made enormous strides. They compete on quality and are beginning to compete on distribution. They tend to be somewhat overpriced, but sell out because of the proud loyalty of Texans. If Texans will buy $18 wine for $25 dollars, Texans will sell it to them. Then use profits to elevate their wine to be worth $25.
• If you enjoy a wine, it is good wine for you. Ignore my and others opinion of it. I stated that in the first column. I believe it more today.
• You never run out of things to write about. Early on, people worried I would exhaust my subject. Not close to the truth. I have written more than 800 columns, all posted on my website. Not a single repeat. No expectation whatsoever I will run out of material.
• Supercilious tasting notes and wine scores are ridiculous. Sixteen years ago, I bet people wanted to know about wine. How it is made. The people who make it. The places it is made. What the jargon meant. With tens of thousands of readers around the world, I remain all-in on that bet. If you come to me for a pithy sentence and some score on a 100-point scale, you came to the wrong place.
My writing career has taken me many places. Sports editor of a major newspaper. Author or participant in some 20 books. A successful advertising agency owner. This column remains a beloved highlight in that career, and I deeply appreciate your being part the journey.
Last round
What washes up on tiny beaches? Microwaves. Wine time.
Email: wine@cwadv.com
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