The CMO Who Reveals Why Your Marketing Agency Is Failing You (And How to Fix It) - Joshua Ramsey

The CMO Who Reveals Why Your Marketing Agency Is Failing You (And How to Fix It) - Joshua Ramsey

Author: Junaid Ahmed September 22, 2025 Duration: 29:22
Are you burning money on marketing agencies and still not seeing results?In this episode, Junaid Ahmed sits down with Joshua Ramsey, a fractional CMO with 20+ years of experience and 80,000+ campaigns under his belt, to expose the hidden truths behind agency relationships—and how business owners can finally take control. Joshua shares raw stories of frustration, costly mistakes, and the emotional rollercoaster of trusting the wrong partners. Discover the mindset shifts, strategies, and KPIs that separate thriving businesses from those stuck in a cycle of disappointment. If you’re ready to stop wasting money and start scaling smarter, this episode is your wake-up call. What You'll Learn: Why most business owners set themselves up for disappointment with agencies—and how to break the cycle. The single most important question to ask before hiring any marketing partner. How to set KPIs that actually drive results (and what to do when they’re not met). The power of agility: why sticking to a failing plan is the costliest mistake of all. Programmatic advertising explained: the future-proof channel you can’t afford to ignore. Timestamps: 00:00 – The Hidden Frustration: Why Most Agency Relationships Fail02:26 – The Unique Selling Proposition: What Really Makes You Stand Out?05:33 – Setting KPIs That Matter: The Secret to Agency Accountability10:26 – Should You Hire a CMO? The CEO’s Dilemma13:56 – When to Cut Your Losses: The “Good Money After Bad” Trap16:54 – Agility or Die: The Real Secret to Surviving in Marketing20:26 – The One Channel Joshua Would Bet His Career On Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wondered how a personal passion evolves into a sustainable venture? Hacks and Hobbies with Junaid Ahmed explores that very journey, moving beyond theory into the tangible stories of momentum. Host Junaid Ahmed sits down with entrepreneurs, creators, and builders who are actively transforming their interests into measurable outcomes-be it income, confidence, community, or broader impact. Each conversation is grounded in the practical realities of building something from what you love. You’ll hear detailed discussions on the mechanics of creating engaging content, from podcasting and video production to setting up an effective home studio. The dialogue consistently returns to foundational elements like personal branding, building efficient systems, and cultivating the right mindset for growth. This podcast is for anyone who feels that nagging pull of a “someday” project and is seeking the concrete steps to bring it into the present. The focus remains on actionable takeaways, offering listeners a behind-the-scenes look at how others have navigated the path from hobby to meaningful enterprise. By sharing these narratives, the show provides both inspiration and a practical toolkit for your own endeavors in business, creation, and self-improvement.
Author: Language: English Episodes: 100

Hacks and Hobbies with Junaid Ahmed
Podcast Episodes
E456 - Heather Parady - How to be confident being uncomfortable. [not-audio_url] [/not-audio_url]

Duration: 49:09
Today I get to speak with my good friend Heather Parady. Heather used to be a therapist and then decided to take the leap into the online space to see what kinda damage she could do there. She started as a photographer a…