Ask the Haunt Expert: Leonard Pickel

Ask the Haunt Expert: Leonard Pickel

Author: Brian Foreman & Darryl Plunkie: Haunters, Scare Actors, Haunt Owners January 29, 2025 Duration: 1:38:44

Start, grow, and scale your Haunted Attraction at HauntersToolbox.com

In this episode, we discuss many things like Scare Actors, Safety, Timed Ticketing, Wall panels, Haunt Construction, Tent Haunts, Outdoor Trails, International Haunts, and more!

Leonard Pickel has over 50 years of themed attraction design and operations experience in year-round and seasonal installations, museums, and dark rides. Creating more than 300 original and innovative dark-themed attractions for major venues worldwide.

 A few of Leonard's accomplishments:

-1987: created the industry's first turn-key Haunted House "˜kits" and the first adaptation of the "Field Theory" for Haunted Attractions (The Triangular Grid System)

-1993 to 2000: Applied his October seasonal experience toward a summer seasonal haunted house with Mayhem Manor® in Myrtle Beach, South Carolina.

-1994 to 2009: Co-founded Haunted Attraction Magazine, the premier publication for the dark amusement industry.

-1997: Formed the Haunted Industry's first trade association, the International Association of Haunted Attractions (IAHA).

-2004 to 2017: Launched the first national convention devoted solely to the Haunted Attraction Industry. The Haunted Attraction National Tradeshow and Convention (HAuNTcon®)

-2009: Awarded a lifetime achievement award from the International Association of Haunted Attractions and was honored with a question using his name in the Millennium Edition of Trivial Pursuit.

-2009: Appeared as an industry expert in several television programs including the Travel Channel special about Halloween Horror Nights at Universal Studios Florida and America's Best Haunted Houses.

-1976 to present: Constantly searching for new challenges and striving for new heights in his Haunting career, Leonard has 40-plus years of experience designing all types of commercial Attractions.

Contact Leonard Pickel at Hauntrepreneurs.com


Ever wondered how the chilling atmosphere of a professional haunted house is really built, or what it takes to make a scare actor’s performance truly unforgettable? HaunTopic Radio: Haunted Attractions | Haunted Houses | Halloween | Haunters pulls back the heavy black curtain on the world of professional scares. Hosts Brian Foreman and Darryl Plunkie aren’t just commentators; they’re working haunters, scare actors, and haunt owners who live this passion year-round. In each episode, they sit down with the artists, builders, and visionaries who create the terrifying events we love, capturing their personal stories and hard-won expertise. This podcast is built on practical, real-world advice, focusing on how you can design effective scares and build compelling attractions without relying on a massive budget. It’s a deep, conversational dive into the craft, from makeup techniques and set design to the psychology of fear and the business of Halloween. You’ll hear the triumphs, the creative problem-solving, and the dedicated community that brings the haunting season to life. Tune in for an authentic look behind the screams, where passion for the art form is always the main topic.
Author: Language: English Episodes: 100

HaunTopic Radio: Haunted Attractions | Haunted Houses | Halloween | Haunters
Podcast Episodes
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Duration: 1:28:14
There are a few ways to make more revenue with your attraction: 1) Raise your prices 2) Get more customers 3) Sell more to your current customers We will focus this master class on selling more to your current customers…