A Marketing Professor and a Matchmaker Talk Personal Branding

A Marketing Professor and a Matchmaker Talk Personal Branding

Author: Harvard Business Review May 9, 2023 Duration: 31:53
Unless you're famous - or want to be - you might not think of yourself as a brand. But whether you're in a meeting or on social media, interviewing for a job or asking for a promotion, the way you carry yourself conveys a certain image to the people around you. Jill Avery studies marketing and is a senior lecturer at Harvard Business School, and Rachel Greenwald is a professional matchmaker and dating coach. Together, they explain why a strong personal brand is important for professional success. They walk us through how to think about reputation, identify core values, and project our authentic selves. Avery and Greenwald wrote the HBR article “A New Approach to Building Your Personal Brand.”

Each week, the HBR IdeaCast from Harvard Business Review sits down with experts whose ideas are shaping the world of work. This isn't about abstract theory; it's a conversation focused on practical insights for leaders, managers, and entrepreneurs navigating real challenges. You'll hear from scholars, CEOs, and innovators dissecting topics across management, marketing, and organizational strategy, translating complex research into actionable advice. The discussions get into the nuances of building effective teams, driving growth, making strategic decisions, and understanding the forces transforming industries. By tuning into this podcast, you gain access to the forefront of business thinking, a resource for anyone looking to sharpen their skills and lead more effectively. The consistent, in-depth dialogue provides a valuable perspective that goes beyond headlines, offering a deeper understanding of how to succeed in a competitive landscape. It's a direct line to the ideas that matter, presented through thoughtful conversation designed to provoke reflection and inspire change in your own professional approach.
Author: Language: English Episodes: 100

HBR IdeaCast
Podcast Episodes
Where McKinsey—and Consulting—Go From Here [not-audio_url] [/not-audio_url]

Duration: 30:44
How does an organization with 100 years of history stay relevant, adaptable, and forward-looking? Bob Sternfels, who runs McKinsey & Company as the Global Managing Partner, has led the company through a wave of recent ch…
How to Manage—and Motivate—Gen Z [not-audio_url] [/not-audio_url]

Duration: 32:18
How different is the newest generation in the workforce, really? While stereotypes abound — some of them unfair — it’s important to understand what the young adults of Gen Z have in common and how they differ from Millen…
What Leaders Can Learn from a Formula 1 Turnaround [not-audio_url] [/not-audio_url]

Duration: 26:00
What does it take to rebuild a legendary brand, lead through failure, and win on the world’s most competitive stage? Zac Brown, CEO of McLaren Racing, which competes in Formula 1 racing, explains how he helped guide the…
Why Great Leaders Focus on the Details [not-audio_url] [/not-audio_url]

Duration: 29:20
Senior executives are often told to focus on big-picture strategy while delegating the specifics of execution. But, according to Scott Cook, cofounder and former CEO of Intuit, smart leaders also spend time on the detail…
Future of Business: Mars CEO on How Business Can Be a Force for Good [not-audio_url] [/not-audio_url]

Duration: 29:28
What does it look like for a business in 2025 to build a strategy around sustainability? In this Future of Business series, IdeaCast hosts Alison Beard and Adi Ignatius sat down with four leading CEOs to understand where…
Moving Beyond the Slow, Hierarchical Organization [not-audio_url] [/not-audio_url]

Duration: 33:35
Most companies say they want to be more innovative, agile, and customer-centric. But in reality, many still operate like 20th-century factories: hierarchical, risk-averse, and slow. Jana Werner, executive in residence of…
Could Your Company Benefit from Fastvertising? [not-audio_url] [/not-audio_url]

Duration: 27:30
It's harder than ever for companies to get their marketing messages in front of the right customers. One increasingly popular -- but also risky -- tactic is fastvertising, the rapid development of ads that tap into a cul…
Purpose-Driven Leadership in an Era of Polarization [not-audio_url] [/not-audio_url]

Duration: 31:15
Even in difficult times, leadership must be about empathy, authenticity, fairness and service. That's according to Darren Walker, the outgoing CEO of the Ford Foundation, a nonprofit with an endowment of billions of doll…