Future of Business: Mars CEO on How Business Can Be a Force for Good

Future of Business: Mars CEO on How Business Can Be a Force for Good

Author: Harvard Business Review December 11, 2025 Duration: 29:28
What does it look like for a business in 2025 to build a strategy around sustainability? In this Future of Business series, IdeaCast hosts Alison Beard and Adi Ignatius sat down with four leading CEOs to understand where global business is going. In this episode, host Adi Ignatius speaks with Poul Weihrauch, CEO of Mars, about how he manages the family-owned global pet care, snacking and food company. They discuss balancing short-term performance with long-term goals, resilience, and the business case for sustainability-driven innovation.

Each week, the HBR IdeaCast from Harvard Business Review sits down with experts whose ideas are shaping the world of work. This isn't about abstract theory; it's a conversation focused on practical insights for leaders, managers, and entrepreneurs navigating real challenges. You'll hear from scholars, CEOs, and innovators dissecting topics across management, marketing, and organizational strategy, translating complex research into actionable advice. The discussions get into the nuances of building effective teams, driving growth, making strategic decisions, and understanding the forces transforming industries. By tuning into this podcast, you gain access to the forefront of business thinking, a resource for anyone looking to sharpen their skills and lead more effectively. The consistent, in-depth dialogue provides a valuable perspective that goes beyond headlines, offering a deeper understanding of how to succeed in a competitive landscape. It's a direct line to the ideas that matter, presented through thoughtful conversation designed to provoke reflection and inspire change in your own professional approach.
Author: Language: English Episodes: 50

HBR IdeaCast
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