How Innovative Companies Help Frontier Markets Grow

How Innovative Companies Help Frontier Markets Grow

Author: Harvard Business Review February 19, 2019 Duration: 26:09
Efosa Ojomo, global prosperity lead at the Clayton Christensen Institute, argues that international aid is not the best way to develop poor countries, nor are investments in natural resource extraction, outsourced labor, or incremental improvements to existing offerings for established customer bases. Instead, entrepreneurs, investors, and global companies should focus on market-creating innovations. Just like Henry Ford in the United States a century ago, they should see opportunity in the struggles of frontier markets, target non-consumption, and create not just products and services but whole ecosystems around them, which then promote stability and economic growth. Ojomo is the co-author of the HBR article "Cracking Frontier Markets" and the book The Prosperity Paradox.

Each week, the HBR IdeaCast from Harvard Business Review sits down with experts whose ideas are shaping the world of work. This isn't about abstract theory; it's a conversation focused on practical insights for leaders, managers, and entrepreneurs navigating real challenges. You'll hear from scholars, CEOs, and innovators dissecting topics across management, marketing, and organizational strategy, translating complex research into actionable advice. The discussions get into the nuances of building effective teams, driving growth, making strategic decisions, and understanding the forces transforming industries. By tuning into this podcast, you gain access to the forefront of business thinking, a resource for anyone looking to sharpen their skills and lead more effectively. The consistent, in-depth dialogue provides a valuable perspective that goes beyond headlines, offering a deeper understanding of how to succeed in a competitive landscape. It's a direct line to the ideas that matter, presented through thoughtful conversation designed to provoke reflection and inspire change in your own professional approach.
Author: Language: English Episodes: 100

HBR IdeaCast
Podcast Episodes
Where McKinsey—and Consulting—Go From Here [not-audio_url] [/not-audio_url]

Duration: 30:44
How does an organization with 100 years of history stay relevant, adaptable, and forward-looking? Bob Sternfels, who runs McKinsey & Company as the Global Managing Partner, has led the company through a wave of recent ch…
How to Manage—and Motivate—Gen Z [not-audio_url] [/not-audio_url]

Duration: 32:18
How different is the newest generation in the workforce, really? While stereotypes abound — some of them unfair — it’s important to understand what the young adults of Gen Z have in common and how they differ from Millen…
What Leaders Can Learn from a Formula 1 Turnaround [not-audio_url] [/not-audio_url]

Duration: 26:00
What does it take to rebuild a legendary brand, lead through failure, and win on the world’s most competitive stage? Zac Brown, CEO of McLaren Racing, which competes in Formula 1 racing, explains how he helped guide the…
Why Great Leaders Focus on the Details [not-audio_url] [/not-audio_url]

Duration: 29:20
Senior executives are often told to focus on big-picture strategy while delegating the specifics of execution. But, according to Scott Cook, cofounder and former CEO of Intuit, smart leaders also spend time on the detail…
Future of Business: Mars CEO on How Business Can Be a Force for Good [not-audio_url] [/not-audio_url]

Duration: 29:28
What does it look like for a business in 2025 to build a strategy around sustainability? In this Future of Business series, IdeaCast hosts Alison Beard and Adi Ignatius sat down with four leading CEOs to understand where…
Moving Beyond the Slow, Hierarchical Organization [not-audio_url] [/not-audio_url]

Duration: 33:35
Most companies say they want to be more innovative, agile, and customer-centric. But in reality, many still operate like 20th-century factories: hierarchical, risk-averse, and slow. Jana Werner, executive in residence of…
Could Your Company Benefit from Fastvertising? [not-audio_url] [/not-audio_url]

Duration: 27:30
It's harder than ever for companies to get their marketing messages in front of the right customers. One increasingly popular -- but also risky -- tactic is fastvertising, the rapid development of ads that tap into a cul…
Purpose-Driven Leadership in an Era of Polarization [not-audio_url] [/not-audio_url]

Duration: 31:15
Even in difficult times, leadership must be about empathy, authenticity, fairness and service. That's according to Darren Walker, the outgoing CEO of the Ford Foundation, a nonprofit with an endowment of billions of doll…