How Marketers Can Drive Social Change and Profits

How Marketers Can Drive Social Change and Profits

Author: Harvard Business Review May 5, 2020 Duration: 25:47
Myriam Sidibe, senior fellow at the Harvard Kennedy School, says that brands are uniquely positioned to encourage shifts in consumer behavior that benefit individuals, communities, and the environment. A public health expert, she has studied these types of mission-led marketing campaigns and helped Unilever design one for Lifebuoy soap that not only promoted hand-washing in the developing world but also boosted the business's bottom line. She explains how companies of any size can find the right causes, craft authentic messages, and measure the return on their investments, adding that the current pandemic and economic crisis have made this work even more important. Sidibe is the author of the HBR article "Marketing Meets Mission."

Each week, the HBR IdeaCast from Harvard Business Review sits down with experts whose ideas are shaping the world of work. This isn't about abstract theory; it's a conversation focused on practical insights for leaders, managers, and entrepreneurs navigating real challenges. You'll hear from scholars, CEOs, and innovators dissecting topics across management, marketing, and organizational strategy, translating complex research into actionable advice. The discussions get into the nuances of building effective teams, driving growth, making strategic decisions, and understanding the forces transforming industries. By tuning into this podcast, you gain access to the forefront of business thinking, a resource for anyone looking to sharpen their skills and lead more effectively. The consistent, in-depth dialogue provides a valuable perspective that goes beyond headlines, offering a deeper understanding of how to succeed in a competitive landscape. It's a direct line to the ideas that matter, presented through thoughtful conversation designed to provoke reflection and inspire change in your own professional approach.
Author: Language: English Episodes: 100

HBR IdeaCast
Podcast Episodes
Best of IdeaCast: To Build Stronger Teams, Ask Better Questions [not-audio_url] [/not-audio_url]

Duration: 22:31
Asking questions is a powerful way to build trust, exchange ideas, and unlock value in organizations. And it is a skill that can be honed to make work conversations more productive, say Leslie K. John and Alison Wood Bro…
The Case for Selling Products that Adapt [not-audio_url] [/not-audio_url]

Duration: 24:41
Many companies make money by selling goods that need to be constantly replaced; think fast fashion, or tech devices that come out in new versions each year. But according to Vijay Govindarajan, professor at Dartmouth's T…
A Hollywood Producer’s Formula for Taking Bigger Risks [not-audio_url] [/not-audio_url]

Duration: 27:49
Hollywood is known for huge personalities and behemoth production studios taking big swings. But critics worry that the movie industry is playing it way too safe recently — by churning out remakes and fleshing out franch…
Boost Your Creativity in Any Job [not-audio_url] [/not-audio_url]

Duration: 30:09
We all know that innovative thinking is vital to individual, team, and organizational success. But we still often put creativity in a box, assuming it's only for people in certain roles or best attempted once a year at a…
Tried-and-True Networking Tips from Decades of Experience [not-audio_url] [/not-audio_url]

Duration: 27:09
Twenty-five years ago, a Harvard Business School case study featured the exceptional networking practices of Silicon Valley entrepreneur and venture capitalist Heidi Roizen. This was before the rise of online social netw…
10 Gems from IdeaCast’s First 1,000 Episodes [not-audio_url] [/not-audio_url]

Duration: 28:12
This week marks a huge milestone for the HBR IdeaCast: our 1000th episode! Since the podcast launched in 2006, so much has happened. What hasn’t changed is our commitment to sharing in-depth conversations with expert thi…
The Growing Trend of Part-Time Executives [not-audio_url] [/not-audio_url]

Duration: 30:08
Imagine you’re leading a small organization, but you’re struggling to recruit and afford the senior talent you need to grow. You could hire a part-time executive. So-called “fractional leadership” is common in startups a…