Tech at Work: How the End of Cookies Will Transform Digital Marketing

Tech at Work: How the End of Cookies Will Transform Digital Marketing

Author: Harvard Business Review May 16, 2024 Duration: 35:27
Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how digital marketers are preparing for the end of third-party cookies—and what this change means for the open Internet.

Each week, the HBR IdeaCast from Harvard Business Review sits down with experts whose ideas are shaping the world of work. This isn't about abstract theory; it's a conversation focused on practical insights for leaders, managers, and entrepreneurs navigating real challenges. You'll hear from scholars, CEOs, and innovators dissecting topics across management, marketing, and organizational strategy, translating complex research into actionable advice. The discussions get into the nuances of building effective teams, driving growth, making strategic decisions, and understanding the forces transforming industries. By tuning into this podcast, you gain access to the forefront of business thinking, a resource for anyone looking to sharpen their skills and lead more effectively. The consistent, in-depth dialogue provides a valuable perspective that goes beyond headlines, offering a deeper understanding of how to succeed in a competitive landscape. It's a direct line to the ideas that matter, presented through thoughtful conversation designed to provoke reflection and inspire change in your own professional approach.
Author: Language: English Episodes: 100

HBR IdeaCast
Podcast Episodes
Darius Rucker on Resilience and Reinvention [not-audio_url] [/not-audio_url]

Duration: 22:20
Darius Rucker has reached the top of the music charts in not just one but two genres: first as the lead singer of the 1990s band Hootie and the Blowfish, then in a second act as a solo country star. He shares lessons on…
When Your Employee Is Underperforming [not-audio_url] [/not-audio_url]

Duration: 25:16
Many managers struggle with initiating difficult conversations around an individual’s subpar performance. Often, leaders wait way too long to sit down with an employee who isn’t meeting expectations. Leadership coach Jen…
Why Managers Play Favorites – and How They Can Change [not-audio_url] [/not-audio_url]

Duration: 27:32
While most good bosses try to be fair and balanced with their direct reports, it's only human to prefer the company and work styles of some team members over others, and employees are keenly aware of those preferences. T…
Tech at Work: The Future of Spatial Computing [not-audio_url] [/not-audio_url]

Duration: 32:09
Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how to prepare your com…
Yum! Brands’ Former CEO on Why You Should Never Stop Learning [not-audio_url] [/not-audio_url]

Duration: 27:55
After 15 years leading the parent company of KFC, Pizza Hut, and Taco Bell, David Novak wanted to help others become better leaders. He believes the key is to put learning at the center of everything you do, whether you’…
Why You Need to Stress Test Your Strategies (and Tactics) [not-audio_url] [/not-audio_url]

Duration: 28:39
While many teams and organizations engage in scenario planning, most don't go far enough. Arjan Singh, consultant and adjunct professor at Southern Methodist University, says a more disciplined approach, borrowed from th…
Tech at Work: How to Get the Most Out of Digital Collaboration Tools [not-audio_url] [/not-audio_url]

Duration: 38:06
Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how your team can get t…
What Venture Capitalists Can Teach Companies About Decision-Making [not-audio_url] [/not-audio_url]

Duration: 27:04
Venture capital firms notoriously embrace risk and take big swings, hoping that one startup will become a monster hit that pays for many other failed investments. This VC approach scares established companies, but it sho…
How to Navigate Change at Any Career Stage [not-audio_url] [/not-audio_url]

Duration: 29:32
Disruption and transformation at the new normal in nearly every industry. So how do you stay ahead of the curve? Over the past four decades, Bonnie Hammer successfully adapted to massive changes in the media industry, ri…
The Hidden Burden of Long Covid and What Companies Can Do [not-audio_url] [/not-audio_url]

Duration: 24:09
Around 18 million adults in the U.S. alone suffer from long Covid, a chronic illness with a wide range of symptoms and severity. With approved therapies a long way off, workers with long Covid often struggle in silence.…