Why Companies and Skilled Workers Are Turning to On-Demand Work

Why Companies and Skilled Workers Are Turning to On-Demand Work

Author: Harvard Business Review November 24, 2020 Duration: 24:16
Joseph Fuller, professor at Harvard Business School, and Allison Bailey, senior partner at Boston Consulting Group, say that the Covid-19 pandemic is only accelerating a recent trend of companies turning to digital talent platforms for highly skilled workers. The need for agility and specialized skills has more firms seeking help with projects. Meanwhile, more workers are joining these online marketplaces for the promise of greater flexibility and agency. Fuller and Bailey explain how organizations can strategically employ this on-demand workforce to unlock value. With HBS researcher Manjari Raman and BCG partner Nithya Vaduganathan, they wrote the HBR article "Rethinking the On-Demand Workforce."

Each week, the HBR IdeaCast from Harvard Business Review sits down with experts whose ideas are shaping the world of work. This isn't about abstract theory; it's a conversation focused on practical insights for leaders, managers, and entrepreneurs navigating real challenges. You'll hear from scholars, CEOs, and innovators dissecting topics across management, marketing, and organizational strategy, translating complex research into actionable advice. The discussions get into the nuances of building effective teams, driving growth, making strategic decisions, and understanding the forces transforming industries. By tuning into this podcast, you gain access to the forefront of business thinking, a resource for anyone looking to sharpen their skills and lead more effectively. The consistent, in-depth dialogue provides a valuable perspective that goes beyond headlines, offering a deeper understanding of how to succeed in a competitive landscape. It's a direct line to the ideas that matter, presented through thoughtful conversation designed to provoke reflection and inspire change in your own professional approach.
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