Shaping Aussie Agriculture with Ben Simpson

Shaping Aussie Agriculture with Ben Simpson

Author: Mark Ferguson October 20, 2024 Duration: 34:40
Ben Simpson from OGA Creative Agency shares his passion for the varied landscape of Australian agriculture - focusing on storytelling, ethics, and innovation. He discusses with Ferg how effective communication, AI and visual storytelling are shaping the future of livestock marketing. Ben highlights the importance of ethical practices, brand values and initiatives like Meat and Livestock Australia's ‘Australian Good Meat’ program in enhancing Australia’s global standing. Agriculture stor...

Tune in to Head Shepherd, where Mark Ferguson draws on his deep involvement with neXtgen Agri to explore the realities of modern pastoral farming. This isn't just industry news; it's a series of conversations from the paddock and the research station, focused squarely on sheep and beef operations across Australia and New Zealand. You'll hear from the farmers, scientists, and innovators themselves-the people actually implementing new ideas in genetics, animal health, and farm management technology. Each episode digs into the practical science and the business decisions behind running a successful livestock enterprise, offering tangible insights that bridge the gap between emerging innovation and daily farm life. By focusing on real-world applications and the stories of those driving change, this podcast provides an authentic look at where these vital industries are headed. For anyone with a stake in the land or a curiosity about where their food and fibre comes from, Mark's straightforward interviews make complex topics accessible and directly relevant. The entire Head Shepherd podcast is built on the principle that sharing knowledge is key to progress, offering a genuine resource for education and improvement in the agricultural sector.
Author: Language: en-nz Episodes: 100

Head Shepherd
Podcast Episodes
The Pursuit of Excellence at Roseville Park [not-audio_url] [/not-audio_url]

Duration: 1:07:50
This week, Mark chats with Matthew Coddington of Roseville Park Merino Stud, one of Australia’s leading Merino studs. Spanning 4,400 hectares near Dubbo, the farm is home to 11,000 sheep and a legacy of innovation and re…
Head Shepherd LIVE 2024 [not-audio_url] [/not-audio_url]

Duration: 37:13
We recorded our final episode of Head Shepherd 2024 live on the Hub where Mark answered listener questions. Mark also chatted about the work he has been involved with in 2024. - GEPEP project and its applicability to com…
The Basics of Breeding Better Animals with Rudolph Linde [not-audio_url] [/not-audio_url]

Duration: 49:40
In this episode, Ferg is joined by Rudolph Linde, the Business Manager of Genetic Services at Meat & Livestock Australia (MLA), who shares his journey from diversified farming operations in South Africa to a career acros…
Breeding Better Sheep in the North Island with Dr Emma Pettigrew [not-audio_url] [/not-audio_url]

Duration: 22:15
In this episode of Head Shepherd, we're thrilled to introduce Dr Emma Pettigrew, our new North Island consultant at nextGen Agri. Emma brings a wealth of experience and passion for the sheep and livestock industry, havin…
Managing Pastures for Long-Term Success with Cam Nicholson [not-audio_url] [/not-audio_url]

Duration: 42:57
Looking to level up your pasture and crop management? This week’s guest is Cam Nicholson of Nicon Rural, an agronomist with four decades of experience. He breaks down the essentials of soil fertility, grazing management…
Foot Health Fundamentals in Sheep with MSD Animal Health [not-audio_url] [/not-audio_url]

Duration: 54:21
We’re talking feet on this week's podcast! Guests Jim Walsh, Veterinary Technical Advisor at MSD Animal Health Australia, and Kim Kelly, Veterinary Technical Advisor at MSD Animal Health New Zealand,join Mark in a fantas…
How Genetics Shape Sheep Immunity with Dr Kelsey Bentley [not-audio_url] [/not-audio_url]

Duration: 37:38
What is actually occurring within a sheep with worm resistance? This week on the podcast we have a fascinating discussion with Dr Kelsey Bentley who has spent her career so far looking into the immune mechanisms of Katah…
Ontario Sheep Farming: Insights from Dr Mark Ferguson [not-audio_url] [/not-audio_url]

Duration: 38:44
Sophie and Ferg catch up about Ferg’s recent trip to Ontario, Canada, where he visited 14 different sheep farming enterprises on his 10-day trip with Ontario Sheep Farmers. Highlights: - The differences in production sys…
Strategic Farm Management with John Francis [not-audio_url] [/not-audio_url]

Duration: 49:05
John Francis, director of Agrista, an agricultural consultancy, discusses benchmarking, understanding optimum stocking rates, maximising pasture utilisation, feed efficiency and much more. Maximise pasture use and adjust…