Turning lamb data into profit with Will Barton

Turning lamb data into profit with Will Barton

Author: Mark Ferguson April 19, 2026 Duration: 47:46
This week, Mark catches up with Will Barton from Gundagai Meat Processors (GMP) to chat about what has changed since his last appearance on the podcast and where things are heading next for Gundagai. Gundagai has built a reputation for doing things differently, with a clear focus on eating quality and how that is measured and paid for. Will explains how a focus on eating quality, particularly intramuscular fat, has shaped their grid, and why balancing that with lean meat yield and anim...

Tune in to Head Shepherd, where Mark Ferguson draws on his deep involvement with neXtgen Agri to explore the realities of modern pastoral farming. This isn't just industry news; it's a series of conversations from the paddock and the research station, focused squarely on sheep and beef operations across Australia and New Zealand. You'll hear from the farmers, scientists, and innovators themselves-the people actually implementing new ideas in genetics, animal health, and farm management technology. Each episode digs into the practical science and the business decisions behind running a successful livestock enterprise, offering tangible insights that bridge the gap between emerging innovation and daily farm life. By focusing on real-world applications and the stories of those driving change, this podcast provides an authentic look at where these vital industries are headed. For anyone with a stake in the land or a curiosity about where their food and fibre comes from, Mark's straightforward interviews make complex topics accessible and directly relevant. The entire Head Shepherd podcast is built on the principle that sharing knowledge is key to progress, offering a genuine resource for education and improvement in the agricultural sector.
Author: Language: en-nz Episodes: 100

Head Shepherd
Podcast Episodes
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