Understanding the wool industry pipeline with Shannon Donoghue

Understanding the wool industry pipeline with Shannon Donoghue

Author: Mark Ferguson March 1, 2026 Duration: 27:28
This week on the podcast, Shannon Donoghue joins us to talk about why she's so passionate about telling the story of wool. Growing up on a sheep property in South Australia, Shannon started off in the industry as a wool classer before stepping into her current role as an industry relations officer with AWI. Her work now involves helping producers better understand where levy investment goes and ensuring their feedback shapes research, development and marketing. Alongside that, Shannon h...

Tune in to Head Shepherd, where Mark Ferguson draws on his deep involvement with neXtgen Agri to explore the realities of modern pastoral farming. This isn't just industry news; it's a series of conversations from the paddock and the research station, focused squarely on sheep and beef operations across Australia and New Zealand. You'll hear from the farmers, scientists, and innovators themselves-the people actually implementing new ideas in genetics, animal health, and farm management technology. Each episode digs into the practical science and the business decisions behind running a successful livestock enterprise, offering tangible insights that bridge the gap between emerging innovation and daily farm life. By focusing on real-world applications and the stories of those driving change, this podcast provides an authentic look at where these vital industries are headed. For anyone with a stake in the land or a curiosity about where their food and fibre comes from, Mark's straightforward interviews make complex topics accessible and directly relevant. The entire Head Shepherd podcast is built on the principle that sharing knowledge is key to progress, offering a genuine resource for education and improvement in the agricultural sector.
Author: Language: en-nz Episodes: 100

Head Shepherd
Podcast Episodes
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Duration: 25:39
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Selecting for worm resistance in low-challenge systems with Swabtec [not-audio_url] [/not-audio_url]

Duration: 37:40
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